March 23, 2010

Traditional Media vs. Social Media

Traditional Media Still Trumps Blogosphere in Reporting New Information

On the heels of our PRSA meeting today, I ran across this article about the validity of traditional media. While your organization should not ignore the power of social media, this article reinforces the need for fact based reporting in traditional media.
Read article here

A companion video presentation entitled "How to Be Smarter Than Your PR Agency - New Research on Creating News Releases That Work" is available here.

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