March 9, 2010

How to write news releases journalists will read

In spite of a wide array of social media options, the news release remains one of the best tools available to public relations professionals. But do your releases contain the elements working journalists are looking for? Join us March 23 when our speaker, Jennifer Moore, shares her expertise on writing the news releases journalists want to read.

Jennifer joined KSMU full time in May of 2008 as senior news producer. Her responsibilities include reporting, anchoring the afternoon newscasts, and training the student reporters at KSMU. She grew up on a farm in West Plains, Missouri. Prior to joining KSMU, she spent five years in the Persian Gulf, where she worked as a freelance journalist reporting for NPR and producing for CNN International’s program, “Inside the Middle East.” Jennifer graduated with honors from the University of Missouri, where she studied journalism and music composition.

She volunteers her time by giving motivational speeches at the Family Violence Center, and is co-founder of the International Potluck, a group created to welcome immigrants and refugees into the community.

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