tag:blogger.com,1999:blog-41998967710174439292024-03-05T07:50:35.118-06:00the leading edgeThe Leading EdgeSouthwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.comBlogger216125tag:blogger.com,1999:blog-4199896771017443929.post-41733510975563523872016-05-31T22:02:00.003-05:002016-07-17T22:25:13.631-05:00The lineup: 'The PR Professional, and other duties as assigned'<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-4UpgsZ_5VUNF78Sp20tJ2e3qVHVNbdoJm6nT8-haTUiSiCNwOuXiLUSKWWYrMxk0Kp7o_ar1_tp84fSxmVb6T3wu_vk2NKx4moBSy-YpqxjHA8cGZTeUE2pf2CtZUDQ3yervVW4gdNhe/s1600/Screen+shot+2016-05-27+at+5.32.33+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-4UpgsZ_5VUNF78Sp20tJ2e3qVHVNbdoJm6nT8-haTUiSiCNwOuXiLUSKWWYrMxk0Kp7o_ar1_tp84fSxmVb6T3wu_vk2NKx4moBSy-YpqxjHA8cGZTeUE2pf2CtZUDQ3yervVW4gdNhe/s400/Screen+shot+2016-05-27+at+5.32.33+PM.png" width="400" /></a><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">The Southwest Missouri and Mid-Missouri Chapters of PRSA are proud to co-host this conference for professional communicators of the Midwest on July 28–29, 2016, in Springfield, Missouri. Mark your calendar, and get ready to grow and polish your PR skills at this year’s conference: “The PR Professional, and other duties as assigned.”</span><span style="font-family: inherit;"><br /></span><br />
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<span style="font-family: inherit;"><span style="background-color: #cccccc; color: #3a5d75; font-family: inherit; font-size: 13px; line-height: 20.8px;">Pricing:<br />$125 for PRSA members, $99 early bird*<br />$199 for non-members, $150 early bird*<br />$50 for students<br /><strong>*Early bird ends June 15</strong><br /><a href="http://swmoprsa.org/events/professional-development-conference-2016/" style="color: #0065af; text-decoration: none;">Register with PayPal today</a>!<span id="goog_1852766546"></span><span id="goog_1852766547"></span><a href="https://www.blogger.com/" style="color: #0065af; text-decoration: none;"></a><br />If other payment arrangements need to be made, please contact Cris Swaters.<br /><br />Location:<br />Hilton Garden Inn<br />4155 S Nature Center Way<br />Springfield, Missouri<br />417-875-8800<br />Guest rate, $119/night.</span><br style="background-color: #cccccc; color: #3a5d75; font-family: Arial, sans-serif; font-size: 13px; line-height: 20.8px;" /><span style="background-color: #cccccc; color: #3a5d75; font-family: inherit; font-size: 13px; line-height: 20.8px;"><a href="http://hiltongardeninn.hilton.com/en/gi/groups/personalized/S/SGFMOGI-PRS-20160726/index.jhtml?WT.mc_id=POG" style="color: #0065af; text-decoration: none;">Book your room using our special link</a><a href="https://webmail.coxhealth.com/owa/redir.aspx?C=voEmu-Wp4ECwl7fmaqNVL_P6DYzwi9MI42V35D5gObzOnNriZ_bDRpeTB0W4Q_7lKf5u7PiYtuE.&URL=http%3a%2f%2fswmoprsa.us8.list-manage.com%2ftrack%2fclick%3fu%3d000268b2c996af4cf46aca49c%26id%3db4499c3354%26e%3df5b88f1a77" style="color: #0065af; text-decoration: none;">!</a></span></span><br />
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<span style="font-family: inherit;">Check out a preview of the lineup below:</span><br />
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<span style="font-family: inherit;"><b>Keynote Speakers</b></span><br />
<span style="font-family: inherit;"><b><br />Bob Priddy</b><i></i></span><br />
<span style="font-family: inherit;">Former news director, The Missourinet</span><br />
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<span style="font-family: inherit;">Veteran newsman Bob Priddy will kick off our conference with his unique perspective on the past year’s news events in Missouri.</span><span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">Priddy’s expertise in regional news and trends has been honed over the last 40 years as the news director of The Missourinet, a statewide commercial radio network based in Jefferson City, Missouri.<br /> </span><span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">Priddy retired from The Missourinet at the end of 2014. He has won numerous awards for his work in broadcast journalism and is the author of several books about Missouri history, including Only the Rivers Are Peaceful: Thomas Hart Benton's Missouri Mural. His blog can be found at <a href="http://bobpriddy.net/">bobpriddy.net</a>.</span><br />
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<br /><br /><b><span style="font-size: large;">Scott Holste</span></b><br />Press Secretary to Missouri Gov. Jay Nixon<br />
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<span style="font-family: inherit;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu-4CwAno0W5xWF-6q1s6eOyy_Qt9rGKkLNuxbPgMp4N_1MNy_4x2qMsaxTCsrF7Syz6DgU1WZvRED5mp5BVehc5d6W_bnAK2mNLS4ID932rFiE8CV7mMm79ztBKjX4ay85tX12oIrHvNh/s1600/Screen+shot+2016-06-02+at+11.00.36+AM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu-4CwAno0W5xWF-6q1s6eOyy_Qt9rGKkLNuxbPgMp4N_1MNy_4x2qMsaxTCsrF7Syz6DgU1WZvRED5mp5BVehc5d6W_bnAK2mNLS4ID932rFiE8CV7mMm79ztBKjX4ay85tX12oIrHvNh/s200/Screen+shot+2016-06-02+at+11.00.36+AM.png" width="198" /></a></span></div>
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<br />Scott Holste will present our Friday keynote, in which he will share his perspective on the PR hats he’s worn during his service in Gov. Jay Nixon’s office. Holste will discuss the role PR has played in state and national news events, including unrest in Ferguson, Mo.<br /><br />Before joining the Governor’s office, Holste served 14 years as press secretary for the Missouri Attorney General’s Office. He holds a degree in journalism from <a href="https://www.linkedin.com/edu/school?id=18370&trk=prof-edu-school-name">Valparaiso University</a>.<br />
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<span style="font-family: inherit;"><span style="font-family: inherit;"><br /></span><b><span style="font-family: inherit;">B</span>reakout Sessions</b></span><br />
<b><span style="font-size: large;"><span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">An umbrella approach to strategic public relations</span></span></b><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;"><b>Jason Sprenger</b></span><span style="font-family: inherit;">President/Founder/Owner, Game Changer Communications</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgcTeldc2rbFRX_QKxgrwVh4qVHMKPs2pyg7Zf1WuGN5lDmJR_F64AG2wKUEO_HpCYA4hTzRaoFXlm7zAtsZk66ULEvGjdV0uzorsBZrhxCP97WpdB1pR-x8a20PPAdKlIA17LIFGanNDB/s1600/Sprenger%252CJason.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgcTeldc2rbFRX_QKxgrwVh4qVHMKPs2pyg7Zf1WuGN5lDmJR_F64AG2wKUEO_HpCYA4hTzRaoFXlm7zAtsZk66ULEvGjdV0uzorsBZrhxCP97WpdB1pR-x8a20PPAdKlIA17LIFGanNDB/s200/Sprenger%252CJason.png" width="166" /></a></div>
<span style="font-family: inherit;">Minnesota-based PR expert Jason Sprenger will present two sessions for our attendees, focusing on PR tactics and an “Umbrella Approach” to PR that can help us create strategic, effective public relations plans in organizations of all sizes.</span><br />
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<span style="font-family: inherit;">Sprenger founded Game Changer Communications in the Twin Cities in 2012 with the goal of helping organizations propel themselves forward using the entire spectrum of public relations.</span><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">Before starting Game Changer, Sprenger led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). Sprenger’s background includes experience with a wide variety of organizations, from large to small and public to private. He has also served as a corporate, agency and freelance counselor.<br /> </span><span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">Background on his work can be seen at <a href="http://gamechangercommunications.com/">gamechangercommunications.com</a>.</span><br />
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<span style="font-family: inherit;"><b><span style="font-size: large;">Event planning panel: Taking your gatherings to the next level</span></b><br /><b>Kristin Lochner, </b>Springfield Area Chamber of Commerce;<b> Bob Nelson, </b>CMP, Scottrade; <b>Chris Ruble; </b>University Plaza Hotel & Convention Center</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUvzDzlu1QbXgHgcNG-2LS2LO_SzTfpHfaejWqhyrBo-vb4AnKTBZD-u6Y87uUNUOSN9CKx3HjFmE9tAD281BfZmx2nj6yqItqyy9zh2dSuAvAYQRcqpiPHSoYQWZ5pUdBPgMO5v-7H9_3/s1600/EventPanelSpeakers.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUvzDzlu1QbXgHgcNG-2LS2LO_SzTfpHfaejWqhyrBo-vb4AnKTBZD-u6Y87uUNUOSN9CKx3HjFmE9tAD281BfZmx2nj6yqItqyy9zh2dSuAvAYQRcqpiPHSoYQWZ5pUdBPgMO5v-7H9_3/s400/EventPanelSpeakers.jpg" width="400" /></a></div>
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<span style="font-family: inherit;">When it comes to building a successful event, Kristin Lochner, Bob Nelson and Chris Ruble are industry leaders. </span></div>
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Lochner serves as events manager at the Springfield Area Chamber of Commerce; <span style="font-family: inherit;">Bob Nelson leads a four-person team at Scottrade that is responsible for 200 annual meetings and events for 3,800 associates in 49 states; and Chris Ruble heads up the event team at </span>University Plaza Hotel & Convention Center in Springfield.</div>
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<span style="font-family: inherit;">The panel will share their biggest lessons as well as key advice we can all use to get the most out of our own meetings and events.<br /></span><br />
<span style="font-family: inherit;"><b><span style="font-size: large;">Becoming an accredited pro: Beginning your APR journey</span></b><br /><b>Lori Marble,</b> APR, Fellow PRSA<br />Transformation Agent, Mercy</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9hq8DxU_bHdATijYkFdOk-zC1t0WKunbMDuu5ZY2iXMy0GLZw4TgKyLcnmiLTIea2BABvEtMoODx33HbzLPX5D8ALe2Hgmd-tCXBEuAGrb0b41WL3oTKqZgu8eQlwrwfrdvo7ogfvzvlI/s1600/Marble%252CLori.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9hq8DxU_bHdATijYkFdOk-zC1t0WKunbMDuu5ZY2iXMy0GLZw4TgKyLcnmiLTIea2BABvEtMoODx33HbzLPX5D8ALe2Hgmd-tCXBEuAGrb0b41WL3oTKqZgu8eQlwrwfrdvo7ogfvzvlI/s200/Marble%252CLori.png" width="191" /></a></div>
<span style="font-family: inherit;">The Accreditation in Public Relations (APR) credential can be key in demonstrating your mastery of strategic communication and your commitment to lifelong learning. The credential is the industry’s gold standard, but plenty of PR pros struggle with getting started.</span><br />
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<span style="font-family: inherit; text-align: center;">Lori Marble, APR chair for the Southwest Missouri Chapter of PRSA, will lead us through the basics of the APR process and show us the key steps to getting started in a successful APR pursuit.</span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrxC9EAHT_ys2PQH4WQfrMvTGOLCjx1I3CIq9TskXFsU_rj1MlRyDmItwGV4iG-7t2aAIalKQIKNoIQaaTGsU87tko46neEUOw4UxvMD1ADA0CQUZWOU2e_jHg_tiR-d6W_tuMtUNd4Buq/s1600/Rogers%252CScott2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><br /></a><span style="font-family: inherit;">In addition to holding both the APR since 2008 and being a member of the PRSA College of Fellows, Marble’s PR experience includes work in health care, transportation, higher education and founding her own public relations agency. Marble has served as president of the Southwest Missouri Chapter as well as chair of the Midwest District of PRSA.</span><br />
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<span style="font-family: inherit;"><span style="font-size: large;"><b>Strategic planning: How communicators can help lead the way in meeting organizational goals</b><br /><b>Scott Rogers</b></span><br />System Director, Performance Integration and Innovation, CoxHealth</span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrxC9EAHT_ys2PQH4WQfrMvTGOLCjx1I3CIq9TskXFsU_rj1MlRyDmItwGV4iG-7t2aAIalKQIKNoIQaaTGsU87tko46neEUOw4UxvMD1ADA0CQUZWOU2e_jHg_tiR-d6W_tuMtUNd4Buq/s1600/Rogers%252CScott2.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrxC9EAHT_ys2PQH4WQfrMvTGOLCjx1I3CIq9TskXFsU_rj1MlRyDmItwGV4iG-7t2aAIalKQIKNoIQaaTGsU87tko46neEUOw4UxvMD1ADA0CQUZWOU2e_jHg_tiR-d6W_tuMtUNd4Buq/s320/Rogers%252CScott2.jpg" width="320" /></a><br />
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<span style="font-family: inherit;">Scott Rogers has made a career out of helping organizations achieve outstanding results while pursuing continuous innovation. Communication is key in any organizational change and in this session Rogers will discuss the role communication plays in developing and implementing a strategic plan.<br /> <br />Communicators will learn how we can support the planning process and help engage audiences to deliver the outcomes our leaders and organizations are striving for.<br />Rogers draws on decades of experience in performance improvement, including serving as a national examiner and trainer for the Malcolm Baldrige National Quality Award. He specializes in Business Process Integration utilizing the Baldrige Criteria for Performance Excellence and has earned distinctions as a Lean Champion and Six Sigma black belt.<br /> <br /><br /><b><span style="font-size: large;"><br />Inside </span></b></span><b><span style="font-size: large;">Extreme Makeover: Home Edition's Joplin recovery project</span></b><span style="font-family: inherit;"><b><br />Sheri Hawkins</b><br />Founder and CEO, 2balance</span><br />
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<span style="font-family: inherit;">When ABC’s “Extreme Makeover: Home Edition” decided to build seven homes in seven days in Joplin, Mo., they called on Sheri Hawkins of 2balance for local PR support. In her session, Hawkins will share lessons from the project and insight into the communications challenges around the early efforts in Joplin’s recovery in the wake of the 2011 tornado.</span><br />
<span style="font-family: inherit;"> <br />For the past decade, Hawkins and her team at 2balance have been working with organizations to align internal and external communications to support their brand strategies. She specializes in public relations, human resources, marketing, social media and research communications.</span><br />
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<b><span style="font-size: large;">Secrets of a great website</span></b><br />
<span style="font-family: inherit;"><b><span style="font-family: inherit;">Jarad</span> Johnson, </b>president, Mostly Serious<br /><br /><img src="http://swmoprsa.org/files/4514/6414/2897/jarad-johnson.jpg" /><br />How can organizations large and small leverage websites to tell their stories, engage audiences and build business? Join Jarad Johnson as he shares what he’s learned in working with corporate clients in his role at Mostly Serious.<br />Johnson is a founding partner of Mostly Serious, a Springfield-based digital studio, where he acts as President and Head of Design. He was also the organizing president of Springfield Creatives—a member-driven organization dedicated to improving the lives of creative people in the Ozarks—and serves on the advisory board for an urban garden project, Springfield Community Gardens.<br /><br /><b><br /></b></span><b><span style="font-size: large;">Creating compelling video to tell your organization’s story</span></b><span style="font-family: inherit;"><b><br />Sony Hocklander, </b>YourStory<br /><br /><img src="http://swmoprsa.org/files/4214/6414/2900/Sony.jpg" /><br />Sony Hocklander specializes in video storytelling for organizations and individuals through her small business, YourStory by Sony Hocklander Creative LLC, located in Springfield.<br />She is a former journalist whose writing and editing career includes 16 years at the Springfield News-Leader, a USA Today affiliate. While at the News-Leader, Hocklander managed several newspaper sections, designed and edited a niche magazine, managed online community discussions and helped develop new products.<br />She also used photography and video production to enhance her media storytelling, and for years produced event and celebration videos for friends and family.</span><br />
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<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;"><span style="font-size: large;"><b>Crisis management: proven tools to protect your reputation</b></span></span><br />
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<span style="font-family: inherit;">Katie Stacy Erwin and Jon B. Gray, FleishmanHillard</span></div>
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<span style="font-family: inherit;"><span style="font-family: inherit;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJQEaANNOOseSd-W5GrEgZn83pfsm_m-UkfanCnjflyBCdlAIumgjtsR09Op_IgbDb80_MFvsP44MVhyphenhyphenbNW7_YGL-TJ0kbbyLzTfsHDiNvt_2KPjfUb3PqxRFQrwJd8o-KtI5ZeoQYuuqE/s1600/ErwinGray.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; font-family: inherit; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJQEaANNOOseSd-W5GrEgZn83pfsm_m-UkfanCnjflyBCdlAIumgjtsR09Op_IgbDb80_MFvsP44MVhyphenhyphenbNW7_YGL-TJ0kbbyLzTfsHDiNvt_2KPjfUb3PqxRFQrwJd8o-KtI5ZeoQYuuqE/s320/ErwinGray.jpg" width="320" /></a></span></span></div>
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<span style="font-family: inherit;"><span style="font-family: inherit;"><span style="font-family: inherit;">Companies spend years building a brand, establishing their reputation. Then crisis hits, and overnight, CEOs and their teams are under siege. The FleishmanHillard crisis management approach applies a series of proven tools throughout the process to help manage reputation in the face of crisis. Members of FleishmanHillard’s global crisis team will discuss the diverse issues they’ve handled and ways to manage issues and prepare for crises so that your team is ready.</span></span></span></div>
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</span></span><span style="font-family: inherit;"><br />Katie Stacy Erwin works in FleishmanHillard’s corporate reputation group and is a certified crisis counselor and media trainer. She works with leading companies on media relations, issues management, executive visibility and campaign strategy. </span>Erwin <span style="font-family: inherit;">provides counsel on issues preparedness and crisis communications to clients across a variety of sectors, including health care, manufacturing, higher education, financial services, and food and beverage. </span>Erwin<span style="font-family: inherit;"> has experience in areas such as litigation communications, employee misconduct, data breaches, regulator investigations and leadership transitions. Her previous experience includes managing communications for the Greater Kansas City Chamber of Commerce and more than a decade as a television broadcast journalist. Katie earned a Bachelor of Arts degree in communications-journalism from Truman State University.<br /><br />Jon B. Gray is a member of FleishmanHillard’s consumer marketing and corporate communications practice groups. He is responsible for developing strategies and implementing integrated marketing plans to engage audiences and other influencers on both national and local scales. In his role as a certified crisis counselor, he also is a go-to resource for social crisis/corporate reputation issues management and has helped mitigate a variety of potentially damaging issues for consumer brands and national regulatory organizations in the social space. </span>Gray<span style="font-family: inherit;"> also has worked to proactively prepare clients by developing protocols directing management and employee response to a crisis. </span>Gray<span style="font-family: inherit;"> graduated from the University of Missouri-Columbia with a Bachelor of Arts degree in communications.</span><br />
<span style="font-family: inherit;"><span style="font-family: inherit;"><br /></span><b><span style="font-size: large;"><br /></span></b></span><b><span style="font-size: large;">Writing with clarity and impact across a variety of channels</span></b><span style="font-family: inherit;"><br />Kathleen O’Dell, Community Relations Director, Springfield-Greene County Library District<br /><br /><img src="http://swmoprsa.org/files/5914/6414/2897/Kathleen_O27Dell_Jan-11.jpg" /><br />Our communication modes may evolve – from press releases to brand journalism to blogging – but the basics of great storytelling remain.<br /><br />Kathleen O’Dell will share her years of writing expertise in a session designed to lead us through the best practices in a variety of channels.<br />O’Dell is the Community Relations Director of the Springfield-Greene County Library District, a job she’s had for nearly seven years.<br />She earned a bachelor degree in journalism from the University of Missouri in 1976, worked the Beaumont, Texas, Enterprise, for a year; and then joined the Springfield News-Leader/Gannett Inc., in 1977-1982. She joined the first staff of USA Today, writing national news and working in the editorial department. She returned to The News-Leader in 1984 and held a variety of editing, news and feature writing positions.<br />O’Dell has received numerous awards for her work. Among them are writing awards from the Gannett Co. Inc., Associated Press and Missouri Press Association, Advocates for a Healthy Community and Springfield Area Chamber of Commerce Salute to Health Care. She also received yearlong medical writers fellowship from the Association of Health Care Journalists from 2008-2009. In 2011 she received the Quill Award from the Writers Hall of Fame of Missouri and was named one of 20 Most Influential Women by the Springfield Business Journal.<br /><br /><span style="font-size: large;"><b><br /></b></span></span><span style="font-size: large;"><b>Case studies: Crafting a unique brand experience through design</b></span><span style="font-family: inherit;"><br />Dan Stewart, Partner & Creative Director, Deep<br />Sharon Kuntz, Senior Copywriter, Deep<br /><br /><img src="http://swmoprsa.org/files/5314/6414/3193/KuntzSharon.jpg" /> </span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9Nj0zHBywa7uQJUlbmlrsnmUwwUYmceNiKWW2-xjWQrI5a_CBecMHEBXBSeUQBrFTT_Ip045kFTtIOPoF6DtB5RT1iEU7I8lUCU3HCXDd2oqgUQMnKf3ECCRb3h5MiqGDtVBeesb5rZNg/s1600/DanPortrait.jpg" imageanchor="1" style="clear: left; display: inline !important; font-family: inherit; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9Nj0zHBywa7uQJUlbmlrsnmUwwUYmceNiKWW2-xjWQrI5a_CBecMHEBXBSeUQBrFTT_Ip045kFTtIOPoF6DtB5RT1iEU7I8lUCU3HCXDd2oqgUQMnKf3ECCRb3h5MiqGDtVBeesb5rZNg/s320/DanPortrait.jpg" width="320" /></a><span style="font-family: inherit;"><br /><br />What sets a great design apart from the merely average? In these case studies, Dan Stewart and Sharon Kuntz will lead us through 3-4 design-centric projects from the original project brief to final execution. Along the way, participants will see how creative design decisions are made and how we can all learn to demonstrate the value a creative team brings to the process.<br /> <br />During his 20-plus years in the food industry, Stewart has applied a purposeful creative approach with brands such as Nestle, Frito Lay, McCormick, Reckitt/Benckiser, Mars Foodservice, Mission Foods, as well as many non-profit organizations. He is a fine arts graduate of <a href="https://mail.springfieldmo.gov/owa/redir.aspx?SURL=fi7L8OhCMtJRsbZP9h0i5CszxMYRd7jAOQYrzf7Xao36-fP4PYTTCGgAdAB0AHAAcwA6AC8ALwB3AHcAdwAuAGwAaQBuAGsAZQBkAGkAbgAuAGMAbwBtAC8AZQBkAHUALwBtAGkAcwBzAG8AdQByAGkALQBzAHQAYQB0AGUALQB1AG4AaQB2AGUAcgBzAGkAdAB5AC0AMQA4ADcAMQA1AD8AdAByAGsAPQBwAHAAcgBvAF8AcwBwAHIAbwBmAA..&URL=https%3a%2f%2fwww.linkedin.com%2fedu%2fmissouri-state-university-18715%3ftrk%3dppro_sprof">Missouri State University</a>.<br />After graduating from Missouri State University with a degree in Advertising and Promotion and a minor in Creative Writing, Kuntz translated her gift for wielding powerful words and creating emotional reactions into sparking emotional connections for foodservice brands including Nestlé Professional, Tyson Foods, Keurig Green Mountain, Kerry Food & Beverage, Reckitt/Benckiser and Borden Foods. At 12 years as a foodservice copywriter and running, Sharon still revels in following the path of great food and making creative visions come to life.<br /><b><span style="font-size: large;"><br /></span></b></span><b><span style="font-size: large;">Strategy, content and measurement: Keys to social media success</span></b><span style="font-family: inherit;"><br /><b>Dr. Jonathan Groves,</b> Department Chair of Communication, Drury University<br /><br /><img src="http://swmoprsa.org/files/7814/6414/2896/GrovesJonathan.png" /><br /> <br />As an associate professor of communication, Dr. Jonathan Groves has dedicated himself to the study of the evolving media landscape, exploring the impact of new media on fields such as journalism and public relations. In this session, Dr. Groves will discuss how organizations can develop a social media strategy, create compelling social content and measure their results.<br /> <br />Dr. Groves created and leads Drury University's Social Media Certificate program, designed for professionals and students specializing in the use of social media. Prior to coming to Drury, Dr. Groves worked for 14 years as a professional journalist at various newspapers as a reporter and editor. He then spent two years at the University of Missouri-Columbia as a Reynolds Journalism Institute doctoral fellow studying how the Internet is changing the face of journalism.<br /> </span><b><span style="font-size: large;">The art of branding with Mother’s Brewing</span></b><span style="font-family: inherit;"><br /><b>Jeff Schrag, </b>founder, Mother's Brewing Company<br /><br /><img src="http://swmoprsa.org/files/6114/6414/2899/SchragJeff.png" /><br /> <br />Since creating Mother's Brewing in 2011, Jeff Schrag and the Mother's team have cultivated recognition throughout Missouri and the Midwest with creative campaigns, unique design and a strong brand that has been key to business success. In fact, the National Brewer's Association declared the launch of Mother's Brewing Company to be the most successful opening any new brewery opening in the past five years. In this Session, Schrag will share how Mother's created their multifaceted promotional approach and what he's learned from Mother's success.<br /> <br />Schrag, who is originally from McPherson, Kansas, graduated from Kansas State University with a bachelor’s degree in journalism and social science. He came to Springfield in 1995 after purchasing the Daily Events legal newspaper. In 2011, he created Mother’s Brewing Co., a craft beer company that distributes its products throughout the region and in several states. The company brews its products in the former Butternut Bread Co. facility at the corner of Grant Avenue and Walnut Street.</span><br />
<span style="font-family: inherit;"><br /></span><span style="font-size: large;"><b>Photography secrets: how non-pros can get the best shots</b></span><span style="font-family: inherit;"><br />Kevin White, Senior Staff Photographer, Missouri State University<br /><br /><img src="http://swmoprsa.org/files/2514/6414/2902/WhiteKevin.png" /><br /> <br />For more than two decades, Kevin White has been capturing the ongoing story of Missouri State University through his photography. From sports and student life to special events and advertising photos, White's images have helped define Missouri State's brand.<br />In this session, White will share what he's learned and show us how we can use an artist's perspective to create great photos - everything from choosing the right subject and the right angle to perfecting lighting and composition. </span><br />
<span style="font-family: inherit;"><br /><b><span style="font-size: large;">Communication in organizational leadership: how communicators can get, and keep, a seat at the table</span></b><br />Jim Anderson, VP Public Affairs, CoxHealth<br />Cora Scott, Director of Public Information and Civic Engagement, City of Springfield</span><br />
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<span style="font-family: inherit;">Communication is more vital than ever in organizations large and small, but how can communicators provide the best support and counsel for senior leaders? Jim Anderson and Cora Scott have a wealth of experience in communication leadership roles and they will lead a panel discussion sharing what they've learned and how we can all increase the value we bring to our leadership teams.</span></div>
<br />Jim Anderson is vice president for marketing and public affairs at CoxHealth in Springfield, Missouri. Anderson is the former president of the Springfield Area Chamber of Commerce. During his time with the Springfield Area Chamber of Commerce, the Chamber was recognized as the Chamber of the Year by its national professional organization in 2012. Before joining the Springfield Chamber, he spent nine years as president of the Jefferson City Area Chamber of Commerce. Prior to that, he served as a school administrator and school teacher in the Jefferson City Public Schools. <br /><br />Cora Scott serves as Director of Public Information and Civic Engagement for the City of Springfield. She joined the City of Springfield in January 2012 after an 18-year tenure with Mercy Health. She most recently served as Media Relations Manager for St. John's Health System, where she was responsible for media and public communication for Mercy's north central region. Cora had served St. John's Health System in similar public relations roles since 1993. She holds a Bachelor's degree in Communications from Drury University. </span>Randy Bergerhttp://www.blogger.com/profile/15953305779834032778noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-6691568579627584772016-05-27T17:35:00.000-05:002016-05-27T17:37:31.006-05:00PRSA Professional Development Conference 2016<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-4UpgsZ_5VUNF78Sp20tJ2e3qVHVNbdoJm6nT8-haTUiSiCNwOuXiLUSKWWYrMxk0Kp7o_ar1_tp84fSxmVb6T3wu_vk2NKx4moBSy-YpqxjHA8cGZTeUE2pf2CtZUDQ3yervVW4gdNhe/s1600/Screen+shot+2016-05-27+at+5.32.33+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-4UpgsZ_5VUNF78Sp20tJ2e3qVHVNbdoJm6nT8-haTUiSiCNwOuXiLUSKWWYrMxk0Kp7o_ar1_tp84fSxmVb6T3wu_vk2NKx4moBSy-YpqxjHA8cGZTeUE2pf2CtZUDQ3yervVW4gdNhe/s400/Screen+shot+2016-05-27+at+5.32.33+PM.png" width="400" /></a></div>
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<span style="font-family: inherit;">We’ve Got a Great Speaker Line Up Waiting for You!</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1SU4ZhiW56LaWmskJ5tGNDdRgZa4DhqlImWfkXRQnoUkYyy0-4gD_1A624fK7dVGOL3yaf3LqgjS-UHTYkxrT-MQEha0xW5U3Ah8KDknRCc9Yl5ZNeiqWXYWoCR_dhwF4QNapiqRlEGED/s1600/Groves%252CJonathan.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1SU4ZhiW56LaWmskJ5tGNDdRgZa4DhqlImWfkXRQnoUkYyy0-4gD_1A624fK7dVGOL3yaf3LqgjS-UHTYkxrT-MQEha0xW5U3Ah8KDknRCc9Yl5ZNeiqWXYWoCR_dhwF4QNapiqRlEGED/s200/Groves%252CJonathan.png" width="168" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhatTRsdGmqnhq_I8Xp3ryBSY_SNg9fYXA4emUkmf7pWrjQ7mxAZeiAB80ZFnF4c_HtJdI8ke4d_YNHFwWMGilJsArJ5GyBs6Nsw1oG-W61APYN0Z8JIYL3wWeJpfmBJaUpI-l_vMGqk0IJ/s1600/Schrag%252CJeff.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="169" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhatTRsdGmqnhq_I8Xp3ryBSY_SNg9fYXA4emUkmf7pWrjQ7mxAZeiAB80ZFnF4c_HtJdI8ke4d_YNHFwWMGilJsArJ5GyBs6Nsw1oG-W61APYN0Z8JIYL3wWeJpfmBJaUpI-l_vMGqk0IJ/s200/Schrag%252CJeff.png" width="200" /></a><span style="font-family: inherit;"> <br />If you haven’t checked out the speaker line up, yet, for the <a href="http://swmoprsa.org/events/professional-development-conference-2016/">Southwest Missouri/Mid-Missouri Professional Development Conference,</a> what are you waiting for?<br /><br />Our keynote speakers are former Missourinet News Director Bob Priddy and Missouri Governor Jay Nixon’s Press Secretary Scott Holste. These outstanding speakers will discuss their unique perspectives when it comes to the many hats PR practitioners must wear and their insights into recent news events in Missouri that have captivated a national audience.<br />We also have many great breakout sessions planned!</span><br />
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<span style="font-family: inherit;">Nationally-known social media expert Dr. Jonathan Groves will lead a session on developing social media strategy, creating compelling social media content and measuring its results.</span><br />
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<span style="font-family: inherit;">Mother’s Brewing Company owner Jeff Schrag will talk about the art of branding. This start-up brewery in Springfield, MO has gone from a local favorite for beer connoisseurs to a regional brand thanks to his team’s creation of a multifaceted approach to marketing their products.<br /> <br />We’ll have sessions on photography, writing, video storytelling, website creation, event planning, strategic planning and much, much more. You won’t want to miss out on this fantastic opportunity for learning and networking with your Midwest PR peers!<br /><br /><br />Pricing:<br />$125 for PRSA members, $99 early bird*<br />$199 for non-members, $150 early bird*<br />$50 for students<br />*Early bird ends June 1<br /><a href="http://swmoprsa.org/events/professional-development-conference-2016/">Register with PayPal today</a>!<span id="goog_1852766546"></span><span id="goog_1852766547"></span><a href="https://www.blogger.com/"></a> <br />If other payment arrangements need to be made, please contact Cris Swaters. <br /><br />Location:<br />Hilton Garden Inn<br />4155 S Nature Center Way<br />Springfield, Missouri<br />417-875-8800<br />Guest rate, $119/night.</span><br />
<span style="font-family: inherit;"><a href="http://hiltongardeninn.hilton.com/en/gi/groups/personalized/S/SGFMOGI-PRS-20160726/index.jhtml?WT.mc_id=POG">Book your room using our special link</a><a href="https://webmail.coxhealth.com/owa/redir.aspx?C=voEmu-Wp4ECwl7fmaqNVL_P6DYzwi9MI42V35D5gObzOnNriZ_bDRpeTB0W4Q_7lKf5u7PiYtuE.&URL=http%3a%2f%2fswmoprsa.us8.list-manage.com%2ftrack%2fclick%3fu%3d000268b2c996af4cf46aca49c%26id%3db4499c3354%26e%3df5b88f1a77">!</a></span> Randy Bergerhttp://www.blogger.com/profile/15953305779834032778noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-52676965237375579812014-01-17T11:30:00.002-06:002014-01-17T11:30:37.302-06:00Have you recommended PRSA lately?<div class="p1">
It seems the calendar moves more quickly each year and one year melts into the other and before I know it, it is time for fresh New Year’s resolutions. Time is the only thing that remains in constant short supply and as we all know, there isn’t time for everything. Our life, however, must have purpose and if we are to succeed in our jobs, personal lives, and volunteer work – we must have focus and action.</div>
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“Action expresses priorities,” says Mahatma Gandhi. It’s true! I’m on a team at work focusing on “building loyalty” and it isn’t enough anymore to ask a person if they “would recommend” xyz. The question now is “have your recommended” xyz. That is engagement and a real commitment to the organization.</div>
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So instead of asking you “Would you recommend PRSA to your friends and public relations colleagues,” I think the better question is, “Have you recommended our Southwest Missouri Chapter of PRSA to friends and PR colleagues?” Now is an excellent time to make it a priority to connect with at least one person you know in the industry that is not currently a member of PRSA.</div>
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Right now, you can recommend our chapter to your PR friends during the “New Year. New PR Successes” campaign and they can enjoy a waived initiation fee ($65 value) with promo code JAN14. Remember, in addition to monthly meetings, the SWMO chapter is hosting the Midwest District conference June 18-20, and there are more than 50 live and on-demand webinars scheduled for 2014, networking opportunities and more.</div>
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Our chapter is also connected socially with <a href="https://www.facebook.com/swmoprsa?ref=hl"><span class="s1">Facebook</span></a>, <a href="https://twitter.com/swmoprsa"><span class="s1">Twitter</span></a>, and <a href="http://linkd.in/Lb9SDL"><span class="s1">LinkedIn</span></a>. I encourage you to connect with the chapter using these tools.</div>
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Thank you for your involvement in PRSA. We have a great year ahead of us and I look forward to seeing you at our first luncheon on Jan. 28.</div>
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Tamera Heitz-Peek </div>
Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-32827506960567748362013-08-21T16:24:00.002-05:002013-08-21T16:24:58.231-05:00Help us support professional development locally<div class="p1">
A few of us attended the PRSA Midwest District conference in Omaha this past July. We were all impressed by the networking opportunities, the engaging presenters and the great location. (Trust me - if you haven't been to Omaha - go! It's a great city.)</div>
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We're hosting next year's conference and I'm looking forward to exceeding everyone's expectations. But before the large conference next summer we have our annual professional development conference coming up on Sept. 24. We always strive to put together a conference that provide great learning opportunities. </div>
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Our theme this year is "What's Trending Now?" We have terrific talent lined up including Online Marketing Giant CEO Brett Curry and Boundless Creative Owner Jen Welton talking about the latest trends in social media. Missouri State University professor Dr. Randy Dillon, talking about different ways to communicate with different generations. </div>
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As part of this conference we're looking for a few businesses and organizations interested in promoting their services to our group of PR pros; folks in the position to use their products.</div>
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Become a sponsor and help support local professional development. As a sponsor, we'll make sure we mention you often in email communication, on our website, on social media posts and at the conference. Contact Professional Development Conference Chair Angela Eden at 417.895.7641 or email her at <a href="mailto:angela.eden@modot.mo.gov"><span class="s1">angela.eden@modot.mo.gov</span></a> if you would like to learn more. </div>
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Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-7031777854609087942013-05-23T11:31:00.003-05:002013-05-23T11:31:38.089-05:00SWMO PRSA's monthly meeting will be held Tuesday, May 28 at 425 Walnut.<br />
Don't forget to RSVP to <a href="mailto:rsvp@swmoprsa.org">rsvp@swmoprsa.org</a> by noon, Friday, May 24.<br />
Here's info on this month's speaker.<br />
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<b>Speaker: Brett Curry</b></div>
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<b>Topic: Incorporating video into your social media program</b></div>
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Brett Curry is the CEO of Online Marketing Giant in Springfield, Missouri. Brett is a featured columnist for the DotComSecrets Journal an online marketing publication and weekly trains a group of over 2,000 Internet marketing consultants. Brett spends the majority of his time helping small and medium-sized companies design and implement online marketing campaigns that get results. As a certified Guerrilla Marketing Coach™ Brett speaks regularly on the topics of marketing and business growth. He recently spoke at the SEO Mastermind in Austin, Texas. </div>
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In 2005, Brett was awarded a spot on the SBJ’s <i>Top 40 Under 40</i>. As the father of 6 children age 11 and under, Brett is used to addressing audiences of all ages and attention spans.</div>
Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-4338671351740467132013-02-17T09:12:00.000-06:002013-02-17T09:12:38.202-06:00Carnival Cruise Lines: The Importance of Internal CommunicationsProbably the only good communications to come out of the Carnival Triumph mess is all the positive news reports about the amazing crew. I can only assume there have been positive comments about the crew on social media. I haven't looked. In a roundabout way, this points to the importance of internal communications. Clearly, Carnival Cruise Lines provides crew training second to none. This communicates to Carnival employees that the company cares about them. It cares enough to give them the training they need to do an outstanding job. Carnival should make that message part of its internal communications, if it hasn't already. If a company takes care of its employees, the employees will take care of it during the worst of times. A simple thing like training has given Carnival a silver lining in the midst of a PR nightmare.Tom Ellishttp://www.blogger.com/profile/11516325457423046940noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-74499306466002906802012-11-29T13:29:00.003-06:002012-11-29T13:29:40.274-06:00Association for Women in Communications December Meeting<!--[if !mso]>
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<b><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">December Meeting</span></b><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><br />
Join us for AWC’s December meeting on Tuesday, December 4. The
program will feature a TED Talk by Nancy Duarte on <i>Slide:ology: The
Art and Science of Creating Great Presentations</i>. As always,
networking will start at 11:30 and the program will begin at noon. Please
RSVP to <a href="mailto:meetingrsvp@awcspringfieldmo.org" target="_blank"><span style="color: #336699;">meetingrsvp@awcspringfieldmo.org</span></a>, or by replying to
this email no later than Friday, November 30.</span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><br />
<br />
<b>Program</b><br />
</span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Nancy Duarte
believes that ideas are the most powerful tools people have. Her passion
is to help every person learn to communicate their world-changing idea
effectively. In this TED Talk presentation you’ll hear Nancy explain what
she’s dubbed as the art and science – yes, science – of creating great
presentations by exploring great historical prose</span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">. </span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">After the video,
there will be a guided discussion at tables.</span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"> </span></div>
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<b><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Speaker</span></b><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><br />
Nancy Duarte is an expert in presentation design, and has served as
CEO of Duarte Design for 21 years. Nancy speaks around the world, seeking
to improve the power of public presentations. Her most recent book,
Resonate: Present Visual Stories that Transform Audiences, was published
in 2010.</span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><br />
<br />
<b>Meeting Information</b></span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><br />
Cost of the luncheon is $15 for members and first time guests, $18
for returning guests and $14 for AWC student members and full-time
degree-seeking students. If you have special dietary requests please
specify in your RSVP. </span><b><span style="color: red; font-family: "Arial","sans-serif"; font-size: 9.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Please note that no-shows and late cancellations
(cancellations received later than noon the day prior to
meeting) will be billed lunch charges.</span></b><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><br />
<br />
</span><b><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">Meeting Location</span></b><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><br />
425 Downtown; located at 425 W. Walnut, Springfield 65806. <a href="http://awcspringfieldmo.us4.list-manage.com/track/click?u=a2b228e1642da16262b588afa&id=210425ff30&e=5ea1b94764" target="_blank"><span style="color: #336699;">View Map</span></a>.<br />
Parking is available across the street in the lot marked 425 Downtown, as
well as in the garage on Campbell Avenue.<br />
</span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><br />
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Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-23166075580169199762012-11-16T09:20:00.000-06:002012-11-16T10:08:07.354-06:00Congratulations to PRSA An Evening of Stars Award Recipents<!--[if gte mso 9]><xml>
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<![endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">The
<a href="http://swmoprsa.org/">Southwest Missouri Chapter of the Public
Relations Society of America</a> (PRSA) held its second annual dinner and
awards banquet, <a href="http://swmoprsa.org/an-evening-of-stars/">An Evening
of Stars</a>, Nov. 15 at Wellington South, 5021 S. National Ave. Three
individuals and three organizations were recognized for their contributions to
the public relations profession or service to the chapter.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"><a href="http://www.linkedin.com/profile/view?id=121995876&locale=en_US&trk=tyah2">Jessica
Clements</a>, new media specialist at Missouri State University, received the
Rising Star Award, which recognizes a professional with less than three years experience
who shows dedication to the ethical and professional practice of public
relations and engagement in the Southwest Missouri PRSA Chapter. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Y59ayPQFjAS4hsWi-hc4Z0ar1kutSxF_1ZxC5JZlYd0k6roVHxsBs8ZcZgaegCxotZG0UYo4g7XXgWRjBtgIEeTaDtpytneXomX2KDZAPA-DRzHN1DjTF4viONkuNNs2g8vsMYE0S0Xq/s1600/Jessica+Clements.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Y59ayPQFjAS4hsWi-hc4Z0ar1kutSxF_1ZxC5JZlYd0k6roVHxsBs8ZcZgaegCxotZG0UYo4g7XXgWRjBtgIEeTaDtpytneXomX2KDZAPA-DRzHN1DjTF4viONkuNNs2g8vsMYE0S0Xq/s200/Jessica+Clements.jpg" width="200" /></a></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"><a href="http://www.linkedin.com/profile/view?id=18020493&locale=en_US&trk=tyah">Claire
Faucett</a>, owner of engage5w, received the Legacy Award. This award
recognizes a Southwest Missouri PRSA Chapter member’s contributions to the
chapter through service on the Board of Directors or a committee. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKAmZb_W0oab1HyXVUGLal8tcGOIQ2GWw8ijjuwARTJSQZh_b1Qn9ymHgcCZ-Rv4IKAksdktVZWmASz_MJto4QNTcqv0jMiL4PW_ajsrTOpdc4GC66XAIHlD9VqckyM9J8Y9lD94BPOi7a/s1600/Claire+Faucett.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKAmZb_W0oab1HyXVUGLal8tcGOIQ2GWw8ijjuwARTJSQZh_b1Qn9ymHgcCZ-Rv4IKAksdktVZWmASz_MJto4QNTcqv0jMiL4PW_ajsrTOpdc4GC66XAIHlD9VqckyM9J8Y9lD94BPOi7a/s200/Claire+Faucett.jpg" width="200" /></a></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">The Intrepid Award was given to Don
Hendricks, director of University communications at Missouri State University.
The Intrepid Award recognizes a senior practitioner with at least 10 years of
experience who shows dedication to the ethical and professional practice of
public relations and engagement in the Southwest Missouri PRSA Chapter. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbWRRi5JJ1BMfRbewVG7pyqj5advd8cQk9sDATENoPmJYCjveVQZhkoeJdRYhj2tyh22Sb7spXWtaieN8jcSC5L1gyqBEbwcIJvFxqIP4SiiWEvB2ieUWifz4uwoXSJqIxD2l3oz0F3_2j/s1600/Don+Hendricks.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbWRRi5JJ1BMfRbewVG7pyqj5advd8cQk9sDATENoPmJYCjveVQZhkoeJdRYhj2tyh22Sb7spXWtaieN8jcSC5L1gyqBEbwcIJvFxqIP4SiiWEvB2ieUWifz4uwoXSJqIxD2l3oz0F3_2j/s200/Don+Hendricks.jpg" width="200" /></a></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"><a href="http://www.missouristate.edu/">Missouri State University</a> received two
organizational awards: the Events and Observances and the Marketing/Public
Relations Campaign awards. The Events and Observances award showcases events or
programs that fulfilled at least one of the organization’s public relations
goals. This may include commemorations, observances, openings, celebrations or
other special activities.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">The Marketing/Public Relations
Campaign is given for outstanding campaigns – including programs,
communications or publications – that seek to fulfill the organization’s
marketing or public relations goals.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;"><a href="http://www.swmo.bbb.org/">Better
Business Bureau serving Southwest Missouri</a> received the Community Relations
award, recognizing the organization’s programs that aim to improve relations with
or seek to win the support/cooperation of, people or organizations in
communities in which the sponsoring organization has an interest, need or
opportunity.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Congratulations to all the award winners!</span></div>
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Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-76343947129014301402012-09-26T10:16:00.002-05:002012-09-26T10:16:53.568-05:00AWC's October Meeting<!--[if gte mso 9]><xml>
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<![endif]--><b><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">October Meeting</span></b><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br />
Join us for AWC’s October meeting on Tuesday, October 2. The program will
feature Joel Doepker, College Director of Communications and Marketing, Ozarks
Technical Community College. Joel will be speaking on <i>The Role Effective
Videos Play in Communications</i>. As always, networking will start at 11:30
and the program will begin at noon. Please RSVP to <a href="mailto:meetingrsvp@awcspringfieldmo.org" target="_blank"><span style="color: #336699;">meetingrsvp@awcspringfieldmo.org</span></a>,
or by replying to this email no later than Friday, September 28.</span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br />
<br />
<br />
<b>The Role Effective Videos Play in Communications</b><br />
</span><i><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Joel Doepker, College
Director of Communications and Marketing, OTC</span></i><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br />
</span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">In a fragmented world where
messages are heard across several communication channels, more corporations and
organizations are looking to further enhance their message by adding videos to
their communication strategies. Joel Doepker from OTC will show how the College
uses videos to communicate its message and discuss the effectiveness of video
across different communication platforms. Joel will also explain how video
production can be simple and cost effective.<br />
<br />
Joel Doepker has served as the College Director of Communications and Marketing
for the Ozarks Technical Community College system since August 2006. He is
responsible for developing and implementing the College’s marketing and advertising
strategies and campaigns. He also oversees the public, community and media
relations for the College as well as the social media initiatives.<br />
<br />
His career started as a television news videographer/editor at television
stations in Michigan, Ohio and Georgia. He received 5 Michigan Emmys for
videography and video editing and was named Michigan’s videographer of the year
in 1998. He spent 6 years as on-air news reporter at WJRT-TV in Flint/Saginaw,
Michigan and KTUL in Tulsa, Oklahoma before coming to OTC.<br />
<br />
He is an active member of PRSA, MCCA and NCMPR and has volunteered at the
United Way of the Ozarks, Champion Athletes of the Ozarks and Southwest
Missouri chapter of Autism Speaks.<br />
<br />
He has given presentations on topics such as media relations, community events
and video production at the League of Innovation conference, NCMPR regional and
national conferences and the annual conference of the Missouri Community
College Association</span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">.<br />
<br />
<br />
<b>Meeting Information</b></span><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br />
The cost for the luncheon is $15 for members and first time guests, $18 for
returning guests and $14 for AWC student members and full-time degree-seeking
students. If you have special dietary requests please specify in your RSVP.<br />
<br />
<br />
</span><b><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 10.5pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Meeting Location</span></b><span style="color: #505050; font-family: "Arial","sans-serif"; font-size: 9.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><br />
Our meeting location is 425 Downtown and is located at 425 W. Walnut,
Springfield 65806. <a href="http://awcspringfieldmo.us4.list-manage.com/track/click?u=a2b228e1642da16262b588afa&id=fcb2d71f78&e=5ea1b94764" target="_blank"><span style="color: #336699;">View Map</span></a>. Parking is
available across the street in the lot marked 425 Downtown, as well as in the
garage on Campbell Avenue.<br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
</span>Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-51838910665382980992012-09-14T11:42:00.002-05:002012-09-14T11:43:02.663-05:00And there I was...We'd like to interject some personal stories into this year's Evening of Stars event. Submit short stories or quips about your life in PR to nickidonnelson@missouristate.edu before Halloween.<br />
<br />
Share those "And there I was...." moments: Stories about showing up to an event without an important piece of equipment...stories about your moment on camera...stories that showcase a learning moment....stories where you look back and laugh.<br />
<br />
Thanks!<br />
<br />Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-38321599082191775222012-09-05T09:17:00.000-05:002012-09-05T09:17:00.250-05:00Register for An Evening of StarsThe submission deadline has passed for our annual holiday banquet, An Evening of Stars, but you won't want to miss this great opportunity to join your colleagues in celebrating the best PR work of southwest Missouri. Register now at http://swmoprsa.org/an-evening-of-stars. Reservations are only $25 per person.<br />
<br />
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/KC9x4RZyrNg" width="560"></iframe><br />
<br />
<br />Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-31867983890289146542012-07-27T08:32:00.003-05:002012-07-27T08:32:52.957-05:00It's membership promotion time!<!--[if gte mso 9]><xml>
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<b>Joining PRSA right now could save you $35 on professional
membership costs during July and August, 2012!<o:p></o:p></b></div>
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<br /></div>
<div class="MsoNormal">
<b>If you know a colleague who has expressed interest,
please tell them about this promotion. </b> Membership benefits of
networking, professional development, exchanging ideas and product discounts
will pay for your membership many times over as your career takes off.
You can sign up either online or by mail.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
For additional concerns or questions, please contact Paula
Ringer, 2012 Membership Chair at large. 417-818-1339 or e-mail to: <a href="mailto:paula@plankproductions.com">paula@plankproductions.com</a><o:p></o:p></div>
<!--EndFragment-->Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-49153019930250261172012-06-18T14:10:00.000-05:002012-06-18T14:10:23.229-05:00Get your communication skills in shape at the PR Boot Camp<br />
<div class="p1">
<br /></div>
<div class="p2">
</div>
<div class="p1">
The Southwest Missouri Chapter of the Public Relations Society of America (PRSA) will hold a Public Relations Boot Camp workshop on Friday, July 13 for individuals wanting to build or improve their public relations skills. This one-day event will be held from 8:30 a.m. – 1:30 p.m., at the Springfield Area Chamber of Commerce, 202 S. John Q. Hammons Parkway. Registration begins at 8 a.m.</div>
<div class="p1">
<br /></div>
<br />
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The Public Relations Boot Camp is designed to help people who want to learn or brush up on tools to promote their business or organization, whether it’s a small business, non-profit, church or public office. The event includes four sessions presented by area public relations professionals and current and former members of the news media. The sessions include:</div>
<div class="p3">
<span class="s1">·</span><span class="s2"> </span><b>The power of words: What you say is more important than where you say it.<br />
</b>Dr. Regina Waters, Chair of the Dept. of Communication at Drury University</div>
<div class="p3">
<span class="s1">·</span><span class="s2"> </span><b>Managing issues and what to do when a reporter comes knocking.<br />
</b>Mark Miller, M.A., Associate Director of Marketing and Communications at Drury</div>
<div class="p3">
<span class="s1">·</span><span class="s2"> </span><b>Putting it all together: Developing a public relations plan.</b><br />
Cora Scott, Director of Public Information and Civic Engagement, City of Springfield</div>
<div class="p3">
<span class="s1">·</span><span class="s2"> </span><b>Media Panel.</b></div>
<div class="p3">
<b><br /></b>
News professionals from local print, radio and television outlets will tell you what makes a good news story and how and when to contact them with news.</div>
<div class="p1">
<br /></div>
<div class="p1">
To register and for more information, please visit <a href="http://www.swmoprsa.org/"><span class="s3">http://swmoprsa.org/events/pr-bootcamp/</span></a>. The cost for this one-day workshop is $40 for PRSA member, Chamber of Commerce members and students. The cost is only $50 for non-members. This fee includes a light breakfast, lunch and all program materials. For more information, contact Dan Ortega at 573-201-1408 or <a href="mailto:danortegaPR@gmail.com"><span class="s3">danortegaPR@gmail.com</span></a>.</div>Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-45684242339419948712012-05-10T16:26:00.001-05:002012-05-11T09:39:08.945-05:00Submit your work for An Evening of Stars<div class="separator" style="clear: both; text-align: center;">
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<br />
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: inherit;">In addition to honoring our local chapter members for their
service, this year's An Evening of Stars will feature awards for four new
categories:<o:p></o:p></span></div>
<div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<br />
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<b>Community Relations</b> - Recognizes an organization’s programs that aim to improve relations with or seek to win the support/cooperation of, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity.<br />
<br />
<b>Events and Observances</b> - Showcases events or programs that fulfilled at least one of the organization’s public relations goals. This may include commemorations, observances, openings, celebrations or other special activities.<br />
<br />
<b>Integrated Communications</b> - Awarded to a program that demonstrates leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines.<br />
<br />
<b>Marketing/Public Relations Campaign</b> - Given for outstanding campaigns – including programs, communications or publications – that seek to fulfill the organization’s marketing or public relations goals.<br />
<br />
Start thinking now about what you might like to submit. The early bird deadline is Aug. 20, and the final deadline for submissions is Sept. 4.</div>
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<span style="font-family: inherit;"><br /></span></div>
<div style="margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
Visit <span style="font-family: inherit;"><a href="http://swmoprsa.org/an-evening-of-stars/">http://swmoprsa.org/an-evening-of-stars/</a> for
all the details. </span></div>
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<br /></div>Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-46948402691247835262012-05-08T15:05:00.005-05:002012-05-08T15:05:55.329-05:00Social Media conference planned Aug. 23<!--[if gte mso 9]><xml>
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“Social Media for Non-Profit Organizations” will be
presented Aug. 23 in Springfield by Social: IRL, a social media training and
consulting firm in Lawrence, Kan. The
conference will be held from 9 a.m. to 3 p.m. at Veridian Event Center, 309
South Avenue. <o:p></o:p></div>
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<br /></div>
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Non-profit organizations may send up to two registrants free
of charge, subject to approval to assure they meet requirements for non-profit
status. Because the Southwest Missouri
Chapter of PRSA is a sponsor, any of our members who do not qualify for
non-profit status may attend at a discounted rate of $50, a $25 savings. <o:p></o:p></div>
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Event
information and registration is at: <a href="http://socialirl.com/social-media-for-non-profit-organizations/">http://socialirl.com/social-media-for-non-profit-organizations/</a>.
Use discount code PRSA to receive the
$50 rate.<o:p></o:p></div>
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<br /></div>
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You
can also view the current attendee list at: <a href="http://nonprofitssgf.eventbrite.com/">http://nonprofitssgf.eventbrite.com/</a>.<o:p></o:p></div>
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<br /></div>
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Attendees
will learn from each other – connecting, sharing, hearing case studies,
discussing what’s worked and how challenges have been overcome. Attendees will
also learn through expert lead sessions covering important practical issues
such as social media integration, community management, monitoring and measurement,
handling negative PR, crisis response, developing an effective social media
strategy, best practices, creating and sharing social media friendly content,
and content marketing. The conference also will explore the latest social
networks and trends. A powerful combination of practical advice and support
along with valuable "lessons from the front lines.”<o:p></o:p></div>
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<br /></div>
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For
more information, visit <a href="http://socialirl.com/social-media-for-non-profit-organizations/">http://socialirl.com/social-media-for-non-profit-organizations/</a>
or contact Social: IRL at <a href="http://socialirl.com/contact/">http://socialirl.com/contact/</a>.<o:p></o:p></div>
<!--EndFragment-->Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-30342979795187980602012-04-03T08:54:00.001-05:002012-04-12T10:48:51.516-05:00Accreditation Month<div class="p1">If you are interested in enhancing your career with public relations accreditation, keep reading.</div><div class="p1"><br />
</div><div class="p1">If you want to gain a deeper knowledge about the PR industry's only post-graduate certification program, don’t stop now.</div><div class="p2"><br />
</div><div class="p3">APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment.</div><div class="p3"><br />
</div><div class="p4">PRSA has designated April as Accreditation Month.</div><div class="p4"><br />
</div><div class="p4">Our chapter has registered for the national presentation of the <a href="http://www.prsa.org/Learning/Calendar/display/5006/Accreditation_Power_Play"><span class="s2">Accreditation Power Play</span></a> webinar from 2 – 3:30 p.m. Thursday, April 19, at the Great Southern Bank Operations Center Board Conference Room, 218 S. Glenstone just south of St. Louis Street in Springfield. (Where our March meeting was held. Go to the main entrance at the sound end of the building.) This gives the chapter one Internet connection in one room at one time for any participant(s).</div><div class="p4"><br />
</div><div class="p4">If there is enough interest among Joplin members, a location could be established there. <br />
<br />
If you are interested in the April 19 webinar, please send an email to Rod Surber at <a href="mailto:surber-r@mssu.edu"><span class="s3">surber-r@mssu.edu</span></a> by noon Friday, April 6.</div><div class="p4"><br />
</div><div class="p4">Members can learn more about APR through this webinar and other special events, including:</div><div class="p4"><br />
</div><ul class="ul1"><li class="li5">Free Online Course <a href="http://online2learn.net/docs/APRPREP/OpenHouse-Webcast.htm"><span class="s4">Open House</span></a> – 2 p.m. (CDT), April 24;</li>
<li class="li5">Free On Demand Webinars:<br />
- <a href="http://www.prsa.org/Learning/Calendar/display/5012/Knowing_Your_Business_Is_Good_PR"><span class="s4">Knowing Your Business is Good PR</span></a> </li>
</ul><div class="p6"><span class="s5">- <a href="http://www.prsa.org/Learning/Calendar/display/5002/Getting_Ready_for_the_Readiness_Review">Getting Ready for the Readiness Review</a></span></div><ul class="ul1"><li class="li5">Members are encouraged to use the "<a href="http://www.prsa.org/Learning/Accreditation/APRInviteAPeer"><span class="s4">Invite-a-Peer</span></a>" tool at <a href="http://www.prsa.org/Learning/Accreditation/APRInviteAPeer"><span class="s3">http://www.prsa.org/Learning/Accreditation/APRInviteAPeer</span></a> to help spread the word about APR.</li>
</ul>Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-71085983846253049052012-02-27T11:50:00.002-06:002012-02-27T11:52:48.687-06:00Dr. Joe McAdoo Memorial ScholarshipDr. Joe McAdoo was a founder and past president of the Public Relations Association of Springfield (which evolved into SWMO PRSA) and former chair of the Department of Communication at Drury University. He was committed to fostering educational opportunities that maintain the distinction and integrity of the public relations profession. <br />
<br />
One (1) $1,000 scholarship will be awarded for the 2012-2013 academic year ($500 Fall/$500 Spring).<br />
<br />
The recipient also may attend SWMO PRSA monthly membership meetings and our annual professional development seminar free-of-charge (a $150 value) during the academic year.<br />
<br />
To read more about this scholarship and eligibility requirements, please <a href="http://swmoprsa.org/members/scholarships">click here</a>.Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-7253791971239387912012-02-17T10:11:00.000-06:002012-02-17T10:11:44.771-06:00PRSSA Day<!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>101</o:Words> <o:Characters>577</o:Characters> <o:Company>City of Nixa</o:Company> <o:Lines>4</o:Lines> <o:Paragraphs>1</o:Paragraphs> <o:CharactersWithSpaces>677</o:CharactersWithSpaces> <o:Version>14.0</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:PixelsPerInch>96</o:PixelsPerInch> <o:TargetScreenSize>800x600</o:TargetScreenSize> </o:OfficeDocumentSettings> </xml><![endif]--> <!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>JA</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:EnableOpenTypeKerning/> <w:DontFlipMirrorIndents/> <w:OverrideTableStyleHps/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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<div class="MsoNormal">From our President Tom Ellis:</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Earlier this month, the PRSSA chapter at Missouri State University asked our chapter to host the 2012 PRSSA Day tentatively scheduled for April 27. Your board of directors enthusiastically agreed. This is a great fit for our chapter. We enjoy having a good relationship with the PRSSA chapter and one of our goals for 2012 is to further strengthen those ties. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Our SWMissouri Chapter will also host a booth at the event and donate $100 to PRSSA to help with the costs of the event. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Chapter members Claire Faucett and Andrea Harp are serving on the planning committee. Anyone interested in helping out should contact Claire at <a href="mailto:claire@springfieldchamber.com">claire@springfieldchamber.com</a> or 862-5567 or Andrea at <a href="mailto:aharp@ochonline.com">aharp@ochonline.com</a> or 874-4523.<o:p></o:p></div><!--EndFragment-->Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-7119753285158888152012-02-17T10:06:00.000-06:002012-02-17T10:06:37.139-06:00Wikipedia & PR<div class="p1">I am writing you today to provide information on a matter of importance to every PRSA member. PRSA has been engaging in a <a href="http://links.prsa.mkt4312.com/ctt?kn=11&ms=MzkyMTU5NAS2&r=MjY1NDQyMzU3NDMS1&b=0&j=MTIxMTM4MTA2S0&mt=1&rt=0"><span class="s1">series of discussions</span></a> regarding the proper role of public relations professionals in editing entries on Wikipedia, the self-described “free encyclopedia that anyone can edit.” Given that Wikipedia is one of the most widely used information resources in the world, we believe it is important that our members are made aware of this ongoing debate.<br />
<br />
Marcia DiStaso, co-chair of PRSA’s National Research Committee, has developed a survey that examines the profession’s experiences with Wikipedia. You can take the survey <a href="http://links.prsa.mkt4312.com/ctt?kn=3&ms=MzkyMTU5NAS2&r=MjY1NDQyMzU3NDMS1&b=0&j=MTIxMTM4MTA2S0&mt=1&rt=0"><span class="s1"><b>here</b></span></a>.<br />
<br />
<a href="http://links.prsa.mkt4312.com/ctt?kn=3&ms=MzkyMTU5NAS2&r=MjY1NDQyMzU3NDMS1&b=0&j=MTIxMTM4MTA2S0&mt=1&rt=0"><span class="s1"><b>Survey: Wikipedia and PR</b></span></a><br />
<br />
We encourage you to send <a href="http://links.prsa.mkt4312.com/ctt?kn=3&ms=MzkyMTU5NAS2&r=MjY1NDQyMzU3NDMS1&b=0&j=MTIxMTM4MTA2S0&mt=1&rt=0"><span class="s1">this survey</span></a> to members of your Chapter, Section or Committee and ask them to take a few minutes to answer the questions. Please also post it to your website, LinkedIn groups, Facebook pages and other forums.<br />
<br />
We believe that PR professionals should engage with Wikipedia in a responsible manner that respects the community’s rules and protocols, while also ensuring they act in their clients' best interests. But the engagement must be a two-way street in which Wikipedia is willing to see and accommodate both sides of the issue.<br />
<br />
We have made this position clear in a variety of forums. Recently, I wrote an <a href="http://links.prsa.mkt4312.com/ctt?kn=11&ms=MzkyMTU5NAS2&r=MjY1NDQyMzU3NDMS1&b=0&j=MTIxMTM4MTA2S0&mt=1&rt=0"><span class="s1">op-ed for technology news publication, <i>Techdirt</i></span></a>, in which I made the case the for PR professionals editing Wikipedia. We have also provided the profession’s perspective in <a href="http://links.prsa.mkt4312.com/ctt?kn=12&ms=MzkyMTU5NAS2&r=MjY1NDQyMzU3NDMS1&b=0&j=MTIxMTM4MTA2S0&mt=1&rt=0"><span class="s1"><i>PRWeek</i></span></a>, <a href="http://links.prsa.mkt4312.com/ctt?kn=23&ms=MzkyMTU5NAS2&r=MjY1NDQyMzU3NDMS1&b=0&j=MTIxMTM4MTA2S0&mt=1&rt=0"><span class="s1"><i>The Financial Times</i></span></a> and through a <a href="http://links.prsa.mkt4312.com/ctt?kn=7&ms=MzkyMTU5NAS2&r=MjY1NDQyMzU3NDMS1&b=0&j=MTIxMTM4MTA2S0&mt=1&rt=0"><span class="s1">special Facebook group</span></a> dedicated to this discussion.<br />
<br />
There are many other initiatives and causes in which PRSA is currently engaged. From <a href="http://links.prsa.mkt4312.com/ctt?kn=9&ms=MzkyMTU5NAS2&r=MjY1NDQyMzU3NDMS1&b=0&j=MTIxMTM4MTA2S0&mt=1&rt=0"><span class="s1">modernizing the definition of public relations</span></a> to <a href="http://links.prsa.mkt4312.com/ctt?kn=20&ms=MzkyMTU5NAS2&r=MjY1NDQyMzU3NDMS1&b=0&j=MTIxMTM4MTA2S0&mt=1&rt=0"><span class="s1">enhancing the business value of public relations</span></a>, we are committed to advancing the profession and the public relations professional. We hope you will continue to stand beside us in this commitment by encouraging your members to share their wisdom via this <a href="http://links.prsa.mkt4312.com/ctt?kn=3&ms=MzkyMTU5NAS2&r=MjY1NDQyMzU3NDMS1&b=0&j=MTIxMTM4MTA2S0&mt=1&rt=0"><span class="s1">important PRSA survey</span></a>.<br />
<br />
Please let me know if you have any questions or suggestions. Your input is always welcomed and appreciated.<br />
<br />
Best regards,<br />
<br />
Gerard Corbett, APR, Fellow PRSA<br />
PRSA Chair and CEO</div>Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-86174807047585026922012-01-23T11:39:00.002-06:002012-01-23T11:39:26.930-06:00Integrating Social Media in your MarketingThe Association for Women in Communications presents: "Integrating Social Media in your Marketing"<br />
<br />
Learn to use social media strategically to advance your business while keeping it from eating your life! Dana R. Fowler, founder and President of Media Flashpoint in St. Louis, will be in Springfield on Tuesday, February 7 to answer your most troubling questions. The extended lunch will be from 11:30 am to 1:30 pm.<br />
<br />
Ms. Fowler has 20 years of experience in broadcast journalism and marketing, specializing in video and interactive production and development. She started Media Flashpoint in 1994 (formerly called DRF Productions). As President and CEO, her responsibilities include hands-on project management as well as vendor and client relations.<br />
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Previously, Dana served as Executive Producer of Interactive Marketing for Busch Creative Services, a wholly-owned subsidiary of Anheuser-Busch and Director of Interactive Marketing for Adamson Advertising in St. Louis, MO. She has also served as Executive Producer of television news for an NBC affiliate in Oklahoma City, OK where she produced a nationally award winning documentary in the former Soviet Union.<br />
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Join us at 425 Downtown, which is located at 425 W. Walnut, Springfield 65806. Parking is available across the street in the lot marked 425 Downtown, as well as in the garage on Campbell Avenue.<br />
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The cost for the luncheon is $15 for members and first time guests, $18 for returning guests and $14 for AWC student members and full-time degree-seeking students. RSVP to <a href="mailto:ecoulter@pension-consultants.com">ecoulter@pension-consultants.com</a>.<br />
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The Association for Women in Communications is a professional organization that champions the advancement of women across all communications fields by recognizing excellence, promoting leadership and positioning its members at the forefront of the evolving communications era. New members are welcome!<br />
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</div>Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-17594782262550613022012-01-18T14:15:00.000-06:002012-01-18T14:15:41.745-06:00New year, new officers and new goalsThe new year is here, and the new board is already planning another spectacular year.The following members have been selected for the 2012 board of the Southwest Missouri Chapter of PRSA.<br />
<br />
<ul><li>President: Tom Ellis</li>
<li>President-Elect: Lori Marble</li>
<li>Immediate Past President: Don Hendricks</li>
<li>Secretary: Becky Lucas</li>
<li>Treasurer: Tamera Heitz-Peek</li>
<li>Chapter Liaison Director-at-Large: Regina Waters</li>
<li>Membership Director-at-Large: Paula Ringer</li>
<li>Communications Director-at-Large: Jill Finney</li>
<li>Assembly Delegate: Andrea Mostyn</li>
</ul><br />
<br />
These new board members met on Jan. 12 and began making plans for the year.<br />
Chapter goals for 2012:<br />
<br />
<ul><li>Offer PRSA webinars to the community as a membership recruitment tool and to create the potential to generate new revenue</li>
<li>End the year with at least 50 members (we are currently at 46).</li>
<li>Create a Speaker’s Bureau to share chapter members’expertise with the community.</li>
<li>Strengthen student chapter relations.</li>
</ul>Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-2347346000404384142012-01-04T10:07:00.000-06:002012-01-04T10:07:28.668-06:00Social: IRL Events in KC and Wichita<div style="margin-right: .75pt;"><strong><span style="font-family: "Arial","sans-serif";">New from Social: IRL - Top social media links and resources, upcoming events in Wichita and Kansas City.</span></strong></div><strong><span style="font-family: "Arial","sans-serif";">Exclusive discount code for our <a href="http://emailer.emfluence.com/r.cfm?id=25424136%5e653242%5ehttp://socialirl.com/rethinking-business-in-the-age-of-the-social-consumer/" target="_blank">Kansas City workshop</a> - IRLNEWS for $95 full day registration.</span></strong><br />
<span style="color: white; font-size: 7.5pt;">.</span><br />
<strong><span style="font-family: Arial, sans-serif;">Coming Events</span></strong><br />
<strong><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">No BS Social Media Marketing with Jason Falls</span></strong><br />
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Wichita, KS, January 31</span><br />
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Limited registrations at just $35</span><br />
<a href="http://emailer.emfluence.com/r.cfm?id=25424136%5e653242%5ehttp://socialirl.com/jason-falls-no-bs-social-media-marketing-2/" target="_blank"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Details and Registration</span></a><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"> | </span><a href="http://emailer.emfluence.com/r.cfm?id=25424136%5e653242%5ehttp://jasonfallswichita.eventbrite.com/" target="_blank"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">View Current Attendee List</span></a><br />
<span style="color: white;">.</span><br />
<strong><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Rethinking Business in the age of the Social Consumer with "Conversation Agent" Valeria Maltoni</span></strong><br />
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Kansas City, February 9</span><br />
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Regular registration $145,<strong> limited $95 registrations using discount code IRLNEWS</strong></span><br />
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><a href="http://emailer.emfluence.com/r.cfm?id=25424136%5e653242%5ehttp://socialirl.com/rethinking-business-in-the-age-of-the-social-consumer/" target="_blank">Details and Registration</a> | <a href="http://emailer.emfluence.com/r.cfm?id=25424136%5e653242%5ehttp://socialirlkcvm.eventbrite.com/" target="_blank">View Current Attendee List</a></span>Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-79997436541253140012011-12-14T09:27:00.000-06:002011-12-14T09:27:23.904-06:00Call for Presentations - Midwest District Conference<div class="MsoNormal"><span style="font-size: 14.0pt;">The Midwest District Conference Planning committee has opened the call for presentations for the 2012 PRSA Midwest District Conference, which will be held July 19-20, in Chicago, Ill<span style="color: #1f497d;">.</span><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-size: 14.0pt;">The theme for the this year’s conference will be <i>Reestablishing the Value Proposition: Trust and Transparency in PR</i>.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-size: 14.0pt;">Click the link to visit the district’s conference web page where there is a link to begin the process of suggesting a presenter: </span><a href="http://www.prsa.org/Conferences/MidwestDistrict/" title="http://www.prsa.org/Conferences/MidwestDistrict/"><span style="font-family: "Arial","sans-serif";">http://www.prsa.org/Conferences/MidwestDistrict/</span></a></div>Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-5005783483554337332011-11-29T13:02:00.000-06:002011-11-29T13:02:00.747-06:00Invitation from Women in Communications<h6 class="uiStreamMessage" data-ft="{"type":1}"><span class="messageBody">Invitation from Women in Communications: </span></h6><h6 class="uiStreamMessage" data-ft="{"type":1}"><span class="messageBody">Unravel the secrets of extracting creative thought from the right side of the brain. Dr. Jo Van Arkel, author and professor at Drury University, will guide us through time-proven exercises and techniques that will put more punch and color into everyday writing. Bring an open mind and a blank piece of paper! <br />
<br />
Join the Association for Women in Communications on Tuesday, December 6 for this fun program. Networking at 11:30 am; program at noon. $15 for first time guests, $18 for returning guests, $14 for AWC student members and full-time degree-seeking students. Lunch catered by Olive Garden. Meeting location is Associated Electric Cooperative, 2814 S. Golden Ave., Springfield. RSVP to Ashley at awood@aeci.org by December 2 at 12 pm. </span></h6>Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0tag:blogger.com,1999:blog-4199896771017443929.post-81352471128881041642011-11-28T16:36:00.002-06:002011-11-28T16:36:53.976-06:00How to produce a social media news release<!--[if !mso]> <style>
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<div class="MsoNormal"><span style="height: 177px; margin-left: 9px; margin-top: 2px; mso-ignore: vglayout; position: absolute; width: 250px; z-index: 251658240;"></span><span style="font-family: "Calibri","sans-serif"; font-size: 16.0pt;">PR Daily Webinar</span><br />
<b><span style="font-family: "Calibri","sans-serif"; font-size: 24.0pt;">How to produce a social media news release<br />
</span></b><span style="font-family: "Calibri","sans-serif"; font-size: 16.0pt;">A webinar featuring <b>Shel Holtz</b> and <b>Cassie Péan</b></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Calibri","sans-serif"; font-size: 14.0pt;">Thursday, Dec. 8 </span><span style="font-family: "Albertus MT"; font-size: 14.0pt; mso-bidi-font-family: Calibri;">•</span><span style="font-family: "Calibri","sans-serif"; font-size: 14.0pt;"> 2-3:45 p.m.</span></div><div class="MsoNormal"><b><span style="font-family: "Calibri","sans-serif"; font-size: 14.0pt;">At the Springfield Area Chamber of Commerce</span></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: "Calibri","sans-serif";">Melinda Arnold</span></b><span style="font-family: "Calibri","sans-serif";">, Friends of the Zoo, and <b>Claire Faucett</b>, Springfield Area Chamber of Commerce, are hosting this webinar for southwest Missouri public relations professionals and students. Cost* is $10/person for professionals and $5/person for university students. (The actual cost of the webinar is $139 – so $10 is a <b>BARGAIN!</b>)</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><strong><span style="color: #365f91; font-family: "Calibri","sans-serif"; font-size: 18.0pt;">Are you producing social media news releases?</span></strong></div><div class="MsoNormal"><strong><span style="color: #365f91; font-family: "Calibri","sans-serif"; font-size: 14.0pt;">Did you know they get picked up more frequently than traditional releases?</span></strong></div><div class="MsoNormal"><strong><span style="color: #365f91; font-family: "Calibri","sans-serif"; font-size: 14.0pt;">Want a practical, introductory course on how to produce a social media news release?</span></strong></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Calibri","sans-serif";">Join us for this NEW PR Daily webinar airing on Thursday, December 8 at 2:00 p.m. Central with online communications expert Shel Holtz and PR Manager for Vocus, Cassie Péan.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Calibri","sans-serif";">This session is filled with step-by-step instructions to write an SMNR, tag content, add important files, distribute releases to social media outlets and more.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Calibri","sans-serif";">PR pros should use social media news releases far more than they do. Research from Realwire shows that reporters and editors like them and that they get picked up more frequently than traditional releases do.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Calibri","sans-serif";">Veteran communications consultant Shel Holtz and PR practitioner Cassie Péan explain the components of the SMNR and offer tips on how to get online reporters and bloggers to read and watch these releases.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Calibri","sans-serif";">For more details on the sessions with Shel and Cassie, please visit the <b><a href="http://bit.ly/rHxAJ2">webinar description</a></b> online.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Calibri","sans-serif";">To attend the webinar, please email your RSPV to <b><a href="mailto:marnold@dickersonparkzoo.org?subject=SocMedia%20News%20Release%20Webinar%20-%20RSVP">Melinda Arnold</a></b> by <b><span style="color: #365f91;">noon, Wednesday, Dec. 7</span></b>.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="color: #e36c0a; font-family: "Calibri","sans-serif";">Attendance is not limited to SWMO PRSA members. Please forward this to coworkers, colleagues and friends who might be interested in attending.</span></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><i><span style="font-family: "Calibri","sans-serif";">* The per-person cost will reimburse Friends of the Zoo for the webinar registration. Any amount exceeding the registration price will be given to SWMO PRSA.</span></i></div>Southwest MO Chapter PRSAhttp://www.blogger.com/profile/02580216754457213839noreply@blogger.com0