You may not think that social media is important in your line of business, but here's just another example of how social media helped a company during a serious crisis.
SeaWorld uses social media to react quickly to a major crisis
This article documents another great case regarding the immediacy of responding to crises. Obviously, we know that news spreads like wildfire with the use of social media, and the team at SeaWorld used several avenues to respond. They also realized something - their fans and followers were standing up for them too. And that's true "social" media.
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