June 18, 2012

Get your communication skills in shape at the PR Boot Camp

The Southwest Missouri Chapter of the Public Relations Society of America (PRSA) will hold a Public Relations Boot Camp workshop on Friday, July 13 for individuals wanting to build or improve their public relations skills. This one-day event will be held from 8:30 a.m. – 1:30 p.m., at the Springfield Area Chamber of Commerce, 202 S. John Q. Hammons Parkway. Registration begins at 8 a.m.

The Public Relations Boot Camp is designed to help people who want to learn or brush up on tools to promote their business or organization, whether it’s a small business, non-profit, church or public office. The event includes four sessions presented by area public relations professionals and current and former members of the news media. The sessions include:
·      The power of words: What you say is more important than where you say it.
Dr. Regina Waters, Chair of the Dept. of Communication at Drury University
·      Managing issues and what to do when a reporter comes knocking.
Mark Miller, M.A., Associate Director of Marketing and Communications at Drury
·      Putting it all together: Developing a public relations plan.
Cora Scott, Director of Public Information and Civic Engagement, City of Springfield
·      Media Panel.

News professionals from local print, radio and television outlets will tell you what makes a good news story and how and when to contact them with news.

To register and for more information, please visit http://swmoprsa.org/events/pr-bootcamp/. The cost for this one-day workshop is $40 for PRSA member, Chamber of Commerce members and students. The cost is only $50 for non-members. This fee includes a light breakfast, lunch and all program materials. For more information, contact Dan Ortega at 573-201-1408 or danortegaPR@gmail.com.