For those of you who are responsible for marketing and design decisions, or for those of you who work closely with a designer, this is a great article that talks about designing a logo that works for social media. I think on a more basic level, though, this article speaks to keeping your message simple and clear.
6 tips for a social media friendly logo design
Here's the synopsis of the 6 steps, but I recommend reading the article at least to see the graphic examples.
- Watch your aspect ratio
- Detach graphic and text
- Keep it simple
- Be consistent
- Don't try to tell a story
- Take it for a spin
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