October 18, 2011

Maximizing Online News Releases

We all know that news releases are increasingly irrelevant, so why is this room packed?

We all know about SEO. And I know that Monday and Friday are not the best days to put a release out. But according to the presenters and their case study, Thursday is far and away the best day. Next best? Wednesday.

We also know about Google analytics. What I did not know is there is a free URL builder that allows you to track and measure clicks on links. And of course, those links should be call to action links that result in a purchase, registration or other activity that can be measured as a dollar value to your organization. Impressions, of course, doesn't mean much to anyone.

This has given me a few ideas about formatting the structure of our releases, or at least verified some of the thoughts I had prior to attending.

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