Here is the third and final section to Brian Solis' series, "The Hybrid Theory Manifesto."
Nicheworks are highly coveted or soon will be as no brand is an island. Attention and interests are focused within social streams and as individuals are empowered to define their online experiences, connecting the dots proves pivotal. If conversations are markets, nicheworks represent the glue that binds disparate conversational ecosystems. And through effective engagement, we make inroads towards community and being the construction of bridges between our brand and each desirable market.
While many creative initiatives find their way into social networks extemporaneously, it is the intentional and manual act of linking content to new and traditional influencers. This, for the moment, is the most genuine and authentic way to demonstrate intent and drive awareness and activity among the very people we’re hoping to reach and galvanize directly within the communities where their attention is focused.
Read the rest of part 3 here
Read part 1 here
Catch up on part 2 here
Our chapter now also has a Delicious account, where we'll be bookmarking articles like these. Feel free to contribute!
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