July 27, 2010

A few questions to ask yourself

Although this article is primarily aimed at PR professionals in the hospitality business, it is a great reminder of how to approach the news you want to release. By asking some basic questions (like who cares, is it a trend, do you speak as an impartial expert, and what else?) before you prepare anything, you can become more strategic in the approach to your job.

Read the article here

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