July 8, 2010

If you write it....

If you've been tasked with maintaining a blog for a client or your organization, you know that sometimes the well seems dry. This short article may help you get started in brainstorming.

How to leverage your expertise online
No matter what you do — whether you’re a lawyer, exterminator or weekend gardener — some of the information you have in your head is valuable to someone searching for answers online.

That’s why one of the most important steps you can take in expanding your footprint on the Internet is to leverage your expertise. Don’t worry, no matter what you have to say, someone is out there willing to listen.

Blog Ideas Aren’t Hard

Your job is to leverage your expertise. But you may not know where that first step is. Here’s an easy way to start. Think about what you would tell a customer or friend who walked through your door and asked about what you do. What’s the most common activity in your business and how did learn how to do it? Congratulations, that’s your first blog.

Read the rest of the article here

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