July 13, 2010

Article focuses on finding the right mix

Brian Solis offers insight into the marketing and PR mix in this new article, "The Hybrid Theory Manifesto," part one of three.

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes.

Read the article here

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