the leading edge

Brian Solis has a gem of a post today, encouraging marketers to realize their place as content "publishers" as social media matures. Solis writes:

I recently called for businesses to broaden their perspective of Social Media from an experimental stage of acting and reacting, to one of learning and leading through intelligence, participation, and also publishing. Creating social profiles and broadcasting tweets and status updates is elementary, whereas creating a meaningful presence through the development and dissemination of remarkable content is judicious.

Read the full blog post here ...