Regardless of your specialty in the public relations realm - social media, event planning, media relations, writing for publications, etc. - great communication skills are key. If you're trying to get the attention of the media, you need to be precise and succinct, and you have to, above all else, keep their interest. One way of doing that is packing a punch with your words.
This short article, "Seven Examples of Passive Voice (and How to Fix Them)," emphasizes the need to scrutinize your text before sending, rethink the construction of your sentences and eliminate unneeded words. In even the most informal communication, these tips can help you engage your reader - which is what we all want, right?