August 13, 2010

The relationship between journalists and public relations

I found this interesting post reminding public relations professionals that your PR efforts shouldn't solely be aimed at journalists - it should start at home. It's a good reminder - especially in an age where most PR pros are busy with social media and the web as well - that each of our actions should be part of a greater strategic and integrated plan. And that writing a press release alone means very little.

Read the post here

1 comment:

Matthew P. Block said...

Thanks for sharing my article. I'm glad you found it interesting.