August 4, 2010

Crisis scenario

PRSA National posted today a case study from the Red Cross - a story told from the perspective of a young PR professional learning crisis communication during Hurrican Katrina. Although most of us won't be exposed to this type of scrutiny in our jobs, at least not regularly, communicating during a crisis is something we all need to be fresh on so that when and if the time comes, we are able to respond appropriately.

Read the article here

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