How to Reach Audiences Via Mobile Devices - August 24 at the Springfield Area Chamber of Commerce
The number of people using their mobile devices to access news and information more than doubled from January 2008 to 2009, with 35 percent of those surveyed now using their mobile devices for this purpose daily (according to ComScore). Are you in on the action? Learn how to reach your audiences by delivering “snack-sized” content to their iPhones, BlackBerrys and other mobile devices — aka the “third screen.” Mike Brewer will take you on a tour of global best practices to find out what public relations and communications efforts are most effective with mobile audiences. Learn to grab the opportunities and avoid the pitfalls of mobile communications.