Register for "Buzz for Your Business"

Ready to take your PR skills to the next level?

The southwest Missouri Chapter of the Public Relations Society of America presents our sixth professional development conference, "Buzz for your Business: Be Seen, Be Heard, Be Read." It’s a chance to learn from the best. You’ll discover how to use new media to create excitement for your business or organization, how to improve your relationship with the media—then get everyone talking.

"Buzz for Your Business: Be Seen, Be Heard, Be Read," a Professional Development Conference presented by the Public Relations Society of America

Thursday, Sept. 30

8:30 a.m. – 3:30 p.m.

Springfield Area Chamber of Commerce, 202 S. John Q. Hammons Parkway, Springfield, Mo.

REGISTRATION

$85 – PRSA, Chamber, Ad Club and AWC Members

$99 – Non-member

$40 – Student

EARLY BIRD REGISTRATION before Sept. 10: Save $10!

REGISTER ONLINE at http://www.swmoprsa.org/prsa/index.php?/seminar or send a check payable to Southwest Missouri PRSA, PO Box 4807, Springfield MO 65808. Registration deadline is Thursday, Sept. 23, 2010.

CANCELLATIONS must be emailed to lcox@servproofspringfield.com no later than 5 p.m. Monday, Sept. 27, or subject to $40 cancellation fee.

FOR MORE INFORMATION: Paula Ringer, Plank Productions, paula@plankproductions.com or 417-865-7981.

Sweepstakes article shares legality of promotions

Giveaways have been a way to build brand excitement for a long time, but there are rules to consider in order to keep things legal. Check out this Mashable article.

Don't forget: our chapter also has a Delicious account where we can bookmark and share articles!

Say hello to the Mayor!

I'm not referring to the Mayor of Springfield. This is the Mayor of your location. Welcome to the world of FourSquare! Businesswire posted five ways you can use FourSquare.

Branding and Rebranding

Check out this article from the Business Insider on the dangers of rebranding.

10 Major Rebranding Disasters And What You Should Learn From Them

A brand identity, name and logo is a company's public face. So you'd think companies would be really careful in figuring out how to revamp that image. Sadly, a good number of recent rebranding attempts seemed to just crash and burn.

We spoke with award-winning branding agency Method, Inc. and branding guru Rob Frankel about the worst rebranding disasters they've seen in the past few years. The lesson? A successful rebranding involves overhauling a company's goals, message, and culture -- not just changing a name or a logo.

Also, messing with a classic is, more often than not, a bad idea. Unfortunately, despite their massive marketing budgets, it seems like many major corporations (and one major international city) haven't gotten the memo.

Click here to check out 10 major rebranding disasters and what you should learn from them





Read more: http://www.businessinsider.com/rebranding-failures-2010-3#ixzz0kWS7Uw4Q