January 14, 2011

If you don't follow Brian Solis (and I know several do) you should. Here is an eye-opening piece regarding what he terms the Social Compass.

From the article: "Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.

It was designed to guide us from the center outward. However, it can also impact how a business learns and adapts by reversing the process and listening to customers and influencers through each channel from the outside in."

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