Knowing your audience is HUGE in public relations and marketing....and using a consistent tone across channels helps to increase transparency and clarity of messages while communicating with your audience. It is important to note that demographic trends are changing, and this Ad Age article discusses one major lifestyle trend. Click here to read the full article.
They are a growing -- and graying -- force.
Never-married single people ages 25 to 34 now outnumber the married crowd by 46% to 45%, a stark reversal from just a decade ago, when couples held a 20-point edge in the age group, according to an analysis of new Census data by the Population Reference Bureau. In essence, selling to singles no longer means just targeting teens and those in their early 20s.
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