November 28, 2011

How to produce a social media news release

PR Daily Webinar
How to produce a social media news release
A webinar featuring Shel Holtz and Cassie Péan

Thursday, Dec. 8 2-3:45 p.m.
At the Springfield Area Chamber of Commerce

Melinda Arnold, Friends of the Zoo, and Claire Faucett, Springfield Area Chamber of Commerce, are hosting this webinar for southwest Missouri public relations professionals and students. Cost* is $10/person for professionals and $5/person for university students. (The actual cost of the webinar is $139 – so $10 is a BARGAIN!)

Are you producing social media news releases?
Did you know they get picked up more frequently than traditional releases?
Want a practical, introductory course on how to produce a social media news release?

Join us for this NEW PR Daily webinar airing on Thursday, December 8 at 2:00 p.m. Central with online communications expert Shel Holtz and PR Manager for Vocus, Cassie Péan.

This session is filled with step-by-step instructions to write an SMNR, tag content, add important files, distribute releases to social media outlets and more.

PR pros should use social media news releases far more than they do. Research from Realwire shows that reporters and editors like them and that they get picked up more frequently than traditional releases do.

Veteran communications consultant Shel Holtz and PR practitioner Cassie Péan explain the components of the SMNR and offer tips on how to get online reporters and bloggers to read and watch these releases.

For more details on the sessions with Shel and Cassie, please visit the webinar description online.

To attend the webinar, please email your RSPV to Melinda Arnold by noon, Wednesday, Dec. 7.

Attendance is not limited to SWMO PRSA members. Please forward this to coworkers, colleagues and friends who might be interested in attending.

* The per-person cost will reimburse Friends of the Zoo for the webinar registration. Any amount exceeding the registration price will be given to SWMO PRSA.

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