May 5, 2011

Invitation from AAF

AAF of the Ozarks presents...

Catch some rising stars: Drury Student Ad Team Presentation
When: Tuesday, May 10, 1:30a-1p
Where: 425 Downtown Banquet Facility, 425 W. Walnut, Springfield
Cost: $15 AAF members & first-time guests; $20 repeat guests; $10 students

RSVP: Click the Reservations button at by noon on Monday, May 9, to sign up online

Each May, AAF of the Ozarks is pleased to showcase our local university student advertising teams, whose presentations are the culmination of months of research, strategy and campaign development.

This year, the Drury Student Ad Team will present their entry in the 2010-11 AAF National Student Advertising Competition: a $100 million integrated marketing communications plan for JCPenney. The campaign is designed to increase market share among women 25-34 years old, while remaining consistent with the JCPenney overall brand position. Campaign elements include market and customer research, strategy, messaging, creative, media, public relations, merchandise and marketing partnerships, and in-store and online shopping experiences.

The Drury team’s plan book took second place and the team finished third overall at the AAF 9th District Student Advertising Competition last month in Kansas City. The team’s faculty instructors/advisers are Ron Schie, who serves on the AAF board of directors, and Regina Waters.

Reserve your space now, and pass the word to your coworkers and business associates. You’ll be impressed and inspired by the marketing savvy, creativity and professionalism of these dedicated young people!

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