Integrating social media into event planning

When you are planning your next event, take some hints from this Journalistics article, Social Media for Event Marketing.

Whether you’re marketing an international trade show, a regional conference or an informal ‘tweet up’, there are a variety of social media tools out there that can help you boost attendance and generate widespread buzz for your event marketing efforts. I’ve pulled together a few social media event marketing suggestions that I’ve found helpful, organized by Before, At and Following your event activities.

Read the rest of the article here.