May 5, 2010

Catch the creative bug

AAF of the Ozarks has invited PRSA members to attend a showcase of local student ad team presentations:

When: Wednesday, May 12, 11:30a.m.-1p.m.
Where: University Plaza, 333 S. John Q. Hammons Parkway
Cost: $13 members/first-time guests; $18 repeat guests; $5 students
RSVP: by May 10

Each May, AAF of the Ozarks is pleased to showcase the Drury University and Missouri State University student advertising teams. Their presentations are the culmination of months of research, strategy and campaign development, encompassing marketing, media, PR and visual communications.

This year, the Drury Student Ad Team will present an integrated marketing communications plan for State Farm Insurance. This proposal was the team’s entry in the 2009-2010 AAF National Student Advertising Competition, first presented at the AAF 9th District competition in St. Louis on April 30.

The Missouri State University Ad Team will present their research-based awareness campaign to increase seat belt use among “tweens” (ages 8-12). This campaign was developed for the National Highway Traffic Safety Administration and presented to federal officials on May 4 in Springfield.

Support Advertising’s Future!

You’ll be impressed and inspired by the marketing savvy, creativity and professionalism of these dedicated young people. AAF of the Ozarks supports their efforts with a $500 annual donation to each student ad team.

You can help by participating in a special May door prize drawing. Each dollar you give to the Student Ad Team Fund equals a chance to win a two-book set donated by our March speaker, Linda Girard of Pure Visibility. Each of these up-to-date, must-have reference guides retails for $39.99: Website Optimization by Andrew King and Search Patterns by Peter Morville and Jeffery Callender, both published by O’Reilly Media, Inc.

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