Listen up! Network. Get engaged.

Listen up! Network. Get engaged.


A new era for PR and marketing professionals.

2011 Professional Development Conference

September 20, 2011

Springfield Area Chamber of Commerce


Register now and get $10 off at http://www.swmoprsa.org/.

Sessions are geared toward professionals at small and large businesses alike. Sessions include:

• GET ENGAGED! BE A LEADER FROM WITHIN YOUR COMPANY. David Grossman, ABC, APR, Fellow PRSA, founder and CEO, The Grossman Group, in Chicago, will talk about the importance of getting communication “right” and will provide proven and practical insights, methods and tools to enhance results and ensure overall organizational engagement.

• PUT YOUR BEST FOOT FORWARD! ETIQUETTE TIPS FOR BUSINESS PROFESSIONALS. Shari Hawkins, owner, 2balance, a PR and communications agency in Springfield, will discuss best practices when it comes to etiquette in today’s business world.

• LISTEN UP! BE SOCIAL. GET TANGIBLE RESULTS FROM YOUR SOCIAL MEDIA EFFORTS. Mike Koehler, president and chief strategist, Smirk New Media in Oklahoma City, will delve into best practices and the how-to’s for effective online brand monitoring and engagement through social media networking -- in a way that provides tangible benefits for your business or organization.

• EXTREME NETWORKING. Students and professionals will get a chance to meet and learn from one another. Students should bring resumes and questions. Professionals, this is your chance to learn how education is evolving and ideas on staying current.

NEW! Showcase Sponsor

We've added a new sponsorship level for just for attendees. Showcase your company throughout the conference for an additional $50.

As a Showcase Sponsor you receive:

-- Placement of promotional material on Showcase Tables inside the conference room

-- Recognition during the event

-- Special designation as a Showcase Sponsor on your name tag

-- Recognition via Facebook, Twitter and other social media as applicable

Best in Business Brought to Springfield

You are invited to join us for the 2011 Professional Development Conference from 8:30 a.m.-3:30 p.m. Sept. 20 at the Springfield Area Chamber of Commerce. This annual conference features national-level speakers in the communications profession and is rapidly becoming known in the business community as a must-attend event. Cost for PRSA members is $85, includes a light breakfast and lunch.

Speakers and sessions include:

• David Grossman, ABC, APR, Fellow PRSA, founder and CEO, The Grossman Group, in Chicago. The communications consultancy focuses on organizational, strategic leadership development and internal communications. David is one of America’s foremost authorities on communication inside organizations. He will talk about the importance of getting communication “right” and will provide proven and practical insights, methods and tools to enhance results and ensure overall organizational engagement.

• Mike Koehler, president and chief strategist, Smirk New Media in Oklahoma City. A Springfield native and graduate of Missouri State University, Mike is a leading social and new media strategist, having directed new media efforts for Oklahoma’s largest news website and the state’s largest public relations firm. Mike will delve into best practices and the how-to’s for effective online brand monitoring and engagement through social media networking -- in a way that provides tangible benefits for your business or organization.

Then stay tuned for student-professional speed-networking. Students will meet and ask questions of us about what the future in this profession holds and gain resume and interviewing tips. You will be able to target and meet potential candidates for internships/positions, along with gaining an understanding of the emerging talent from our area schools.

Questions? Contact Claire Faucett.

Upcoming Conferences - Mark Your Calendars!

PR Boot Camp is tentatively scheduled for July 21 - a great opportunity to fill a need in the community! We can share our knowlege of public relations with many local companies and non-profits that may need an extra push in the right direction. Think about how you might be able to contribute, and contact Stacy Fender (stacy.fender@coxhealth.com) if you would like to help.

Our annual Professional Development Conference will be held Sept. 20, and we are already well underway in the planning of this great event. We are excited to be having a nationally recognized speaker and author as our keynote for the day - you'll find out more soon. Contact Claire Faucett, claire@springfieldchamber.com, if you'd like to help in bringing this event to the Springfield community.

BIG thanks!

Wow! What a great professional development conference last week, "Buzz for Your Business." We had a wonderful turnout of members, students and other guests to listen to our fantastic lineup of speakers. Thanks to the committee for their hard work in attaining sponsorships, scheduling speakers and attending to various details! All your hard work really paid off.

Go ahead - register for the Buzz of Springfield!

Register now - EARLY BIRD REGISTRATION EXTENDED to Sept. 17: Save $10 off the prices listed below!

• $85 – PRSA, Chamber, Ad Club and AWC Members
• $99 – Non-member
• $40 – Student

Register online or send a check payable to Southwest Missouri PRSA, PO Box 4807, Springfield, MO 65808. Registration deadline is Thursday, Sept. 23, 2010.

 

CANCELLATIONS must be emailed to: lcox@servproofspringfield.com no later than 5 p.m. Monday, Sept. 27, or subject to $40 cancellation fee.

 

FOR MORE INFORMATION: Paula Ringer, Plank Productions, paula@plankproductions.com or 417-865-7981

 

Register for "Buzz for Your Business"

Ready to take your PR skills to the next level?

The southwest Missouri Chapter of the Public Relations Society of America presents our sixth professional development conference, "Buzz for your Business: Be Seen, Be Heard, Be Read." It’s a chance to learn from the best. You’ll discover how to use new media to create excitement for your business or organization, how to improve your relationship with the media—then get everyone talking.

"Buzz for Your Business: Be Seen, Be Heard, Be Read," a Professional Development Conference presented by the Public Relations Society of America

Thursday, Sept. 30

8:30 a.m. – 3:30 p.m.

Springfield Area Chamber of Commerce, 202 S. John Q. Hammons Parkway, Springfield, Mo.

REGISTRATION

$85 – PRSA, Chamber, Ad Club and AWC Members

$99 – Non-member

$40 – Student

EARLY BIRD REGISTRATION before Sept. 10: Save $10!

REGISTER ONLINE at http://www.swmoprsa.org/prsa/index.php?/seminar or send a check payable to Southwest Missouri PRSA, PO Box 4807, Springfield MO 65808. Registration deadline is Thursday, Sept. 23, 2010.

CANCELLATIONS must be emailed to lcox@servproofspringfield.com no later than 5 p.m. Monday, Sept. 27, or subject to $40 cancellation fee.

FOR MORE INFORMATION: Paula Ringer, Plank Productions, paula@plankproductions.com or 417-865-7981.

Professional Development: Opportunities Abound!

Thanks to Tamera Heitz-Peek and committee for organizing the PR Boot Camp, held yesterday, August 26. There was a great turn out from the community and members - and it was a fantastic dialogue on tricks of the trade. Also, thanks to the speakers who gave of their time, energy and expertise!

Hope to see a great PRSA turnout for the upcoming professional development conference, "Buzz for Your Business," September 30 at the Springfield Area Chamber of Commerce.

PR Boot Camp set for August 26

Need to know the basics of PR? Want to know the latest trends? Wonder how to get your name out there with a small budget? Mark your calendar for the PR Boot Camp.

Geared toward new professionals, nonprofits or small business owners, the PR Boot Camp will be held 9 a.m.-3 p.m. Thursday, August 26 at the Springfield Area Chamber of Commerce.

Cost is $40.

Sessions include:

• Starting from Scratch – A Recipe for PR Success

• Keeping it Fresh – Tactics for Energizing Your Brand

• Secrets From a Pro – 5 Things You Must Know Now

• Crisis Strikes, Media Calls, What Now? – Interactive Approach to Handling the Heat

• No Budget? No Problem! - 7 Strategies You Can Start Today


For more information, contact Tamera Heitz-Peek.

Professional development conference focuses on 'buzz'

It's getting closer - mark your calendars for the annual professional development conference - September 30 at the Springfield Area Chamber of Commerce 8:30 a.m.-3:30 p.m.  The theme is "Buzz for Your Business: Be Seen, Be Heard, Be Read," and you won't want to miss an opportunity to hear what these speakers have to share. There will be something for everyone, no matter where you are in your professional career.

• 8:30 – 9 a.m.  Registration & Networking
• 9 – 10 a.m.  “Using Social Media for High-Impact Results” by Josh Stoffregen, manager, Global Communications, Prudential Financial, New York, NY
  The newest social media techniques may be just what your company needs to move to the next level. Learn to integrate digital media into your public relations plan and the results may wow you. As manager of global communications for Prudential Financial, Josh is using digital media to advance Prudential in the face of its traditional corporate structure. Josh will tell how he is building on skills he developed while a student at Missouri State University.    
• 10 – 10:15 a.m.  Networking Break 
• 10:15 – 11:15 a.m.  “Get the Media Coverage You Deserve” by Margo Mateas, owner, The Media Relations Maven, Oklahoma City 
  In a world where new digital media is blended with traditional media, you need to know – more than ever – how to prepare, craft and deliver winning pitches so your company’s story is told.  Learn to increase your business’s media coverage by as much as 300 percent.  Margo’s background in journalism and 20-year career in both agency and corporate public relations give her a unique perspective.  Clients include Blue Cross/Blue Shield, Six Flags Theme Parks, and Allstate Insurance Foundation
• 11:15 – 11:30 a.m.  Benefits of PRSA Membership 
• 11:30 a.m. – 12:15 p.m.  Lunch – Networking - Student Breakout Session with Josh Stoffregen 
• 12:15 – 1:15 p.m.  “Top Dog Barks First” by Dr. Joseph Trahan, APR, Fellow, PRSA, president of Trahan & Associates, McDonough, GA 
  Your “Top Dog” must be prepared to defend your reputation by being the communications heart and soul of your organization. This workshop will help you prepare your company spokesperson to Listen-Pause-Think-Answer and bridge to key messages every time, using The Control-Competence-Concern method of communication. 
  
  As an international media relations trainer and public relations strategist, Dr. Joe has two decades of work in public relations and has managed four joint information bureaus.
• 1:15  – 1:30 p.m. Networking Break – Afternoon Snack 
• 1:30 – 2:30 p.m. Panel Discussion: Advance Your Career in Public Relations: How to Get Hired then Build Essential Skills to Keep that Job. Moderator:  Bill Perkin, Perkin Marketing. Panelists: Sheri Hawkins, president, 2balance; Dr. Samuel Dyer, associate professor, Missouri State University department of communications. Additional panelist awaiting confirmation.
• 2:30 – 2:45 p.m.  Networking Break 
• 2:45 – 3:15 p.m.  Q&A Learning opportunity with our keynote speakers 
• 3:15 – 3:30 p.m.  Closing Remarks, seminar evaluation

Media relations maven Margo Mateas will train local PR professionals

The planning for the Professional Development Conference are moving along nicely, and the team is happy to announce another exciting speaker has been confirmed: Margo Mateas. She will refresh us on the basics, reminding us all of the importance of packaging a story, developing an angle and pitching it.

You can read more about this media relations maven on her website http://www.mediarelationsmaven.com/presentation_skills.html.

Professional development conference set for September 30

The Southwest Missouri Chapter of the Public Relations Society of America (PRSA) is excited to host the upcoming 6th Annual 2010 Professional Development Conference, September 30, 2010, 8:30 a.m. – 3:30 p.m., at the Springfield Chamber of Commerce.


Your PRSA committee is making preparations to engage you in relevant, lively professional development again this year. It is our intention to give you a power-packed day at last year’s prices, and we’ll offer the early bird registration discount again. Registration will soon be available online at our web site.

Keynote speakers this year are Dr. Joseph Trahan, APR Fellow, who will energize you with the nuts and bolts on bringing positive PR to your organization, by teaching company spokespersons how to remain focused and proactive. Keynote Josh Stoffregen will tell his real-life story of moving global PR forward in the “traditional” financial corporate structure of Prudential. Find out what breakthroughs in the digital realm played a part in his advancement. Plus, we’re working on a panel centered on this question: If we were hiring today, or being hired, what would we bring to the table?

Please attend! The conversation, networking and learning opportunities will be worth your investment. Be sure to watch for updates at http://www.swprsa.org/. Invite clients and colleagues to this one.

Keeping up with the changing landscape

As we began plotting out some possible speakers for the September 30 Professional Development Conference, one of our members mentioned Sree Sreennivasan, Columbia University, as a possibility. Several of us had heard him at a conference earlier this year, and we thought he could be a perfect fit for this conference. Although he is not available to speak to our local chapter of PRSA, you might still find his resources useful.

You can read his Social Media Guide, see his perspective on the changing world of journalism and get any number of tips from following him @sreenet.