We've tried with varying degrees of success to catch video of speakers this year during the meetings - sometimes forgetting the camera, sometimes not having the speakers' permission to post, sometimes I was gone on maternity leave, sometimes I just got bogged down and never edited the videos- but I thought it was particularly fitting that this set of videos from yesterday's meeting should be accessible. It is in 3 parts, and while it is a study in exactly what NOT to do according to our speaker (just pointing and shooting a lecture on a blank background), it might still be a resource for those who were unable to attend, would like to hear a specific section again, want to share some ideas, need to look up some resources that he mentioned.
Part 1: http://youtu.be/_RijcSqTZ2k
Part 2: http://www.youtube.com/watch?v=qUdHMzvJj7c
Q&A Session: http://www.youtube.com/watch?v=hcK9K8laYvQ
Slides are also available at http://t.co/5c65W03.
Showing posts with label media. Show all posts
Showing posts with label media. Show all posts
August 24, 2011
July 7, 2011
Are you ready for a digital crisis?
I'm preparing for a crisis communication presentation next week, and this Forbes post listed on today's "PRSA Issues & Trends" caught my eye. Maybe it caught yours, too.
What do you think? How prepared are you for a social media/digital crisis? Do you have a social media crisis communication plan?
What do you think? How prepared are you for a social media/digital crisis? Do you have a social media crisis communication plan?
September 2, 2010
Register for "Buzz for Your Business"
Ready to take your PR skills to the next level?
The southwest Missouri Chapter of the Public Relations Society of America presents our sixth professional development conference, "Buzz for your Business: Be Seen, Be Heard, Be Read." It’s a chance to learn from the best. You’ll discover how to use new media to create excitement for your business or organization, how to improve your relationship with the media—then get everyone talking.
"Buzz for Your Business: Be Seen, Be Heard, Be Read," a Professional Development Conference presented by the Public Relations Society of America
"Buzz for Your Business: Be Seen, Be Heard, Be Read," a Professional Development Conference presented by the Public Relations Society of America
Thursday, Sept. 30
8:30 a.m. – 3:30 p.m.
Springfield Area Chamber of Commerce, 202 S. John Q. Hammons Parkway, Springfield, Mo.
REGISTRATION
$85 – PRSA, Chamber, Ad Club and AWC Members
$99 – Non-member
$40 – Student
EARLY BIRD REGISTRATION before Sept. 10: Save $10!
REGISTER ONLINE at http://www.swmoprsa.org/prsa/index.php?/seminar or send a check payable to Southwest Missouri PRSA, PO Box 4807, Springfield MO 65808. Registration deadline is Thursday, Sept. 23, 2010.
CANCELLATIONS must be emailed to lcox@servproofspringfield.com no later than 5 p.m. Monday, Sept. 27, or subject to $40 cancellation fee.
FOR MORE INFORMATION: Paula Ringer, Plank Productions, paula@plankproductions.com or 417-865-7981.
May 7, 2010
There's no going back . . .
The lines have blurred between what is traditional, digital and social media.
Here’s the revelation: It’s all the same. Traditional is now the digital media and now all digital media is social. Sharing is going on everywhere. The web KNOWS you-- your likes, dislikes, what you like to eat for breakfast. Facebook recently saw to that when they developed “like” pages that are being implemented on websites everywhere.
It is no longer even remotely possible to separate your worlds like before. So, I propose that all journalists, public relations, marketing and communications professionals EMBRACE IT. Figure out how to make it work for your business model because it is here to stay. The tools will evolve and new more flashy ones will be created, but the concept of globalized sharing is here to stay.
Now, all you writers out there thinking, oh this is just another PR person saying that journalism/writing is dead, it is absolutely not dead. All those things you learned in J school can be shaped and reused in this evolution. In fact, I maintain that all those “traditional” theories and methods are usable and SHOULD be used. Just tweak them for the “tool” you are using. A prime example of a traditional media outlet that has evolved is the New York Times. At PRSA’s Digital Impact Conference in NYC, May 6-7, Jennifer Preston (@NYT_JenPreston), NY Times social media editor, said that they were among the early adopters of digital and social media. As a result they have seen their readership level jump from around 1 million to over 20 million since 2007. Preston said it takes a measure of trust and the willingness to try something new without fear of making mistakes. Were mistakes made, she says “Absolutely.” But they do have guidelines. “If you wouldn’t say it on the Today Show, or a live radio show, don’t say it on Twitter.”
At the Digital Impact Conference we delved into topics such as developing social media policy and the best techniques and tools used to reach target audiences. One of my favorite topics was how to inspire brand ambassadors to tell your business or organization’s story. So, stay tuned as I plan to blog about them over the next couple days as I decompress and let all the great things I heard take hold.
Here’s the revelation: It’s all the same. Traditional is now the digital media and now all digital media is social. Sharing is going on everywhere. The web KNOWS you-- your likes, dislikes, what you like to eat for breakfast. Facebook recently saw to that when they developed “like” pages that are being implemented on websites everywhere.
It is no longer even remotely possible to separate your worlds like before. So, I propose that all journalists, public relations, marketing and communications professionals EMBRACE IT. Figure out how to make it work for your business model because it is here to stay. The tools will evolve and new more flashy ones will be created, but the concept of globalized sharing is here to stay.
Now, all you writers out there thinking, oh this is just another PR person saying that journalism/writing is dead, it is absolutely not dead. All those things you learned in J school can be shaped and reused in this evolution. In fact, I maintain that all those “traditional” theories and methods are usable and SHOULD be used. Just tweak them for the “tool” you are using. A prime example of a traditional media outlet that has evolved is the New York Times. At PRSA’s Digital Impact Conference in NYC, May 6-7, Jennifer Preston (@NYT_JenPreston), NY Times social media editor, said that they were among the early adopters of digital and social media. As a result they have seen their readership level jump from around 1 million to over 20 million since 2007. Preston said it takes a measure of trust and the willingness to try something new without fear of making mistakes. Were mistakes made, she says “Absolutely.” But they do have guidelines. “If you wouldn’t say it on the Today Show, or a live radio show, don’t say it on Twitter.”
At the Digital Impact Conference we delved into topics such as developing social media policy and the best techniques and tools used to reach target audiences. One of my favorite topics was how to inspire brand ambassadors to tell your business or organization’s story. So, stay tuned as I plan to blog about them over the next couple days as I decompress and let all the great things I heard take hold.
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