On this rainy, gloomy day in Springfield, take heart PR pros! What we all knew to be the truth has just been confirmed via research: a new survey of journalists shows that journalists still rely on traditional PR methods for the facts and much of their initial story-building. Social media and less traditional methods are still gaining credibility and popularity - and some day they may be the first thing a reporter looks at - I'm sure this depends on your market - but the journalists polled in the study still wanted a press release. Read the article here
What are the takeaways:
1. Know your audience - know which journalists want different forms of communication and how to best reach them
2. Stay up-to-date with the latest communication methods - understand the benefits, styles and needs for each type of social media
3. Integrate your communications plan to best accomodate all audiences - an integrated plan means you should never get left completely behind and that you are working with early and late adopters
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