While no one is claiming that it has happened yet, there is a distinct possibility that the public will tire of Facebook. Growth slowed over the summer, and this article notes that "Some are concerned about privacy, certainly. Younger users, meanwhile, are probably irked that there parents are using the site too." What can we learn from Facebook? Where do we go from here? This article explains how an organization should build in the principles of Facebook to their own website.
Don't forget: our chapter has a Delcious account where we can share and bookmark great articles!
Showing posts with label website. Show all posts
Showing posts with label website. Show all posts
September 8, 2010
August 4, 2010
Learning analytics
ROI is something we all try to gauge, and even experts will tell you that analytics aren't fail-proof. But with all of the different ways to communicate and ways to disperse your time and energy, it is important to try to understand this growing and evolving area.
This post deals specifically with web traffic, but it's worth a read to learn a little more about analytics. It may also help you in your writing, as it addresses keywords, SEO, etc.
Read the article
This post deals specifically with web traffic, but it's worth a read to learn a little more about analytics. It may also help you in your writing, as it addresses keywords, SEO, etc.
Read the article
June 28, 2010
Bookmark this digital glossary
This is a great article to bookmark if you're feeling a little less than tech savvy - it's a digital age glossary.
Read entire article
The days are over when a journalist could ignore those geeks in the corner who typed lines of code, worked on the website and spoke in a bizarre language populated with acronyms. Any journalist's story now may be distributed with an API; information gathered by a reporter could be used in a mashup or shared via Scribd.
This glossary will help you wade through such terms. They relate to Web standards, programming, online tools, social networking, online advertising and basic technology. If you're particularly challenged, this thing called an iPhone is even defined for you. Get started now -- the list will grow more quickly than your relatives join Facebook.
Go to the glossary
Read entire article
The days are over when a journalist could ignore those geeks in the corner who typed lines of code, worked on the website and spoke in a bizarre language populated with acronyms. Any journalist's story now may be distributed with an API; information gathered by a reporter could be used in a mashup or shared via Scribd.
This glossary will help you wade through such terms. They relate to Web standards, programming, online tools, social networking, online advertising and basic technology. If you're particularly challenged, this thing called an iPhone is even defined for you. Get started now -- the list will grow more quickly than your relatives join Facebook.
Go to the glossary
May 7, 2010
Honestly evaluating your work
Here's an interesting Q&A with a chief marketing officer from Yahoo. I think she brings up some interesting points that we should all keep at the top of mind as we evaluate the return on investment, effectiveness of our work, reach of our plans, goals and call to action.
Below I've pasted the first few questions from the interview, but you can read the entire article here.
paidContent: How did the first phase of the campaign perform?
Elisa Steele: It was planned to get Yahoo back in the conversation. In the U.S., we were on a multi-year downward trend on brand-health metrics, particularly “Likely to recommend.” We’ve been monitoring those health metrics since the launch of the campaign and for the first time in a number of years those metrics have stabilized for Yahoo so we’re pleased with the performance of the campaign.
It was not designed for an increase in traffic. There are many outside publications that are evaluating it on that.
Looking back, is there anything you would have changed?
The video we played on broadcast. It was highly likeable. Consumers really liked the video. We didn’t do as well with, ‘So Yahoo, now what do you want me to do?’ What was the specific call to action in that spot? So they highly liked it but we didn’t give them enough call to action. So that’s one thing we’ll definitely do better this time.
How will you be measuring the effectiveness of the new phase?
We’re not abandoning brand-health metrics because it’s not good enough to stabilize. We need to actually move up and to the right. In addition to that, because this campaign is far more social, far more experiential, we’re going to be looking for feedback from consumers on how much more willing they are to try Yahoo products and in fact (whether) they actually do—(the) download of new apps that we put into the market, (the) time spent on the Yahoo network.
We’re not looking to increase new (unique users). People like to measure us on that and they probably will but that’s not what the campaign is designed for. It’s designed more to help current Yahoo users to find more experiences on Yahoo that they want to test and trial.
Read the entire article here
Below I've pasted the first few questions from the interview, but you can read the entire article here.
paidContent: How did the first phase of the campaign perform?
Elisa Steele: It was planned to get Yahoo back in the conversation. In the U.S., we were on a multi-year downward trend on brand-health metrics, particularly “Likely to recommend.” We’ve been monitoring those health metrics since the launch of the campaign and for the first time in a number of years those metrics have stabilized for Yahoo so we’re pleased with the performance of the campaign.
It was not designed for an increase in traffic. There are many outside publications that are evaluating it on that.
Looking back, is there anything you would have changed?
The video we played on broadcast. It was highly likeable. Consumers really liked the video. We didn’t do as well with, ‘So Yahoo, now what do you want me to do?’ What was the specific call to action in that spot? So they highly liked it but we didn’t give them enough call to action. So that’s one thing we’ll definitely do better this time.
How will you be measuring the effectiveness of the new phase?
We’re not abandoning brand-health metrics because it’s not good enough to stabilize. We need to actually move up and to the right. In addition to that, because this campaign is far more social, far more experiential, we’re going to be looking for feedback from consumers on how much more willing they are to try Yahoo products and in fact (whether) they actually do—(the) download of new apps that we put into the market, (the) time spent on the Yahoo network.
We’re not looking to increase new (unique users). People like to measure us on that and they probably will but that’s not what the campaign is designed for. It’s designed more to help current Yahoo users to find more experiences on Yahoo that they want to test and trial.
Read the entire article here
May 5, 2010
Share the errors
Since copy editing is part of what we do on a regular basis, I find myself noticing errors in publications as well as websites I read. When I stumbled across these two sites, I found them fascinating:
- mediabugs.org - a site to report errors in the news (specifically in the California area)
- goosegrade.com - a site to start a dialogue between website readers and website content providers
May 4, 2010
Allthis.com finds ways for you to give back
Check out this relatively new website, Allthis.com, where you can support your favorite philanthropic organization by donating your time or talents (to be auctioned off), or you can bid on auctions to benefit nonprofit organizations that you support. It's a great way to give!
Read more about how it works
Read more about how it works
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