May 10, 2012

Submit your work for An Evening of Stars

In addition to honoring our local chapter members for their service, this year's An Evening of Stars will feature awards for four new categories:

Community Relations - Recognizes an organization’s programs that aim to improve relations with or seek to win the support/cooperation of, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity.

Events and Observances - Showcases events or programs that fulfilled at least one of the organization’s public relations goals. This may include commemorations, observances, openings, celebrations or other special activities.

Integrated Communications - Awarded to a program that demonstrates leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines.

Marketing/Public Relations Campaign - Given for outstanding campaigns – including programs, communications or publications – that seek to fulfill the organization’s marketing or public relations goals.

Start thinking now about what you might like to submit. The early bird deadline is Aug. 20, and the final deadline for submissions is Sept. 4.

Visit for all the details. 

May 8, 2012

Social Media conference planned Aug. 23

“Social Media for Non-Profit Organizations” will be presented Aug. 23 in Springfield by Social: IRL, a social media training and consulting firm in Lawrence, Kan.  The conference will be held from 9 a.m. to 3 p.m. at Veridian Event Center, 309 South Avenue. 

Non-profit organizations may send up to two registrants free of charge, subject to approval to assure they meet requirements for non-profit status.  Because the Southwest Missouri Chapter of PRSA is a sponsor, any of our members who do not qualify for non-profit status may attend at a discounted rate of $50, a $25 savings. 

Event information and registration is at:  Use discount code PRSA to receive the $50 rate.

You can also view the current attendee list at:

Attendees will learn from each other – connecting, sharing, hearing case studies, discussing what’s worked and how challenges have been overcome. Attendees will also learn through expert lead sessions covering important practical issues such as social media integration, community management, monitoring and measurement, handling negative PR, crisis response, developing an effective social media strategy, best practices, creating and sharing social media friendly content, and content marketing. The conference also will explore the latest social networks and trends. A powerful combination of practical advice and support along with valuable "lessons from the front lines.”