October 27, 2010
I'm not posting this article because of the World Series angle. I'm posting about it because if sports fans are following these conversations (and they are), you or your organization could gain something from these media. Think about it, and make a strategy about the types on information you want to disperse, who you want to talk to, etc.
Read the article here
October 22, 2010
Think about it.
October 21, 2010
Check out this article about "The 9 Worst Ways to Use Facebook for Business."
And don't forget - we're bookmarking lots of articles on our chapter's Delicious account.
October 13, 2010
Social Media Marketing Boot Camp with Sarah Evans (@prsarahevans)
7:30 a.m.-4:30 p.m.
Thursday December 9, 2010
Veridian Event Center, 309 South Avenue
Limited tickets will be available.
You'll spend a full six hours of session time with Sarah, taking an in-depth look at the role of social media in marketing your business or organization.
You won't just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and public relations and why that's important. This includes practical ways of engaging customers and prospects, case studies, help with creating a social media based marketing plan, hints and tips, ways to make your brand stand out online, effective engagement, latest trends, tools and resources, and plenty of opportunities for discussion and Q & A. This will be a very hands-on event designed to give you lots of practical experience and learning, and for you to leave with new ideas and tools you can implement in a very real way.
With attendance being limited there will also be some great opportunities for quality networking and building valuable relationships.
Discounts are available for multiple registrations. Special discounted rates are also provided for members of the PRSA or Springfield Area Chamber of Commerce, for non-profit organizations, and for students. Standard registration is $225. PRSA members, Springfield Area Chamber of Commerce members, and non-profit organizations receive a discounted rate of $195. Discounts available for multiple attendees. Special registration $125 only for full-time students.
Registration includes breakfast pastries on arrival and a day long refreshment station with coffee, tea, water and sodas. Lunch is not included. The Veridian is located in the heart of historic downtown Springfield with great lunch options within a very easy walking distance. We encourage you to use your lunch break to explore the downtown area and connect with other attendees.
A post event meetup will take place in the evening after the event. This will be open for anyone to attend. Watch for details!
Click here for more information about the event or to register. http://www.socialirl.com/events/.
October 12, 2010
October 11, 2010
They are a growing -- and graying -- force.
Never-married single people ages 25 to 34 now outnumber the married crowd by 46% to 45%, a stark reversal from just a decade ago, when couples held a 20-point edge in the age group, according to an analysis of new Census data by the Population Reference Bureau. In essence, selling to singles no longer means just targeting teens and those in their early 20s.
Remember: our chapter has a Delicious account to share and bookmark articles!
October 8, 2010
Leonard Pitts at the Miami Herald is certainly correct that citizen “journalists” are not really journalists. He rants about it in this article: http://www.miamiherald.com/2010/10/06/1859362/citizen-journalists-spreading.html.
Whether it’s a neighborhood blogger who attends city council meetings or someone with a smart phone who snaps a photo or shoots a video of breaking news and then posts it on the Internet with commentary, that person knows nothing about journalism. They’re clueless. Having said that (and congratulating Mr. Pitts for his article), the fact remains that citizen journalists are now part of the mix. They are part of the journalism world and part of what PR practitioners must take into consideration. It will be interesting to see where all this leads. There is no doubt that citizen journalism will morph into something else. Who knows what that will be! But it is fascinating that the digital revolution now allows a vast number of people to report on what is happening in the world. Will they get it right?
October 7, 2010
October 6, 2010
This is your chance...
At the monthly October meeting, we'll be hearing from students from Drury and Missouri State - and the tables will truly be turned. You won't want to miss this!
Read the article here
Remember: our chapter has a Delicious account to share and bookmark great articles!